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Selfridges & Co., erected in the early 1900s, is the setting of "Mr. Selfridge," and tells the story of imaginative American entrepreneur Harry Gordon Selfridge, his family, and his department store on Oxford Street in London. In a time when women are discovering a new sense of freedom and modernity, Selfridge attempts to indulge and empower their lives by creating a theatrical and fantasylike environment. Showcasing any topic or popular trend, Harry is on a mission to make shopping an entertaining experience. Wikipedia