Ian Holm
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an action or type of behaviour that involves a lot of attention to detail or to small matters that are not important: Cleaning the oven is such a performance. What a performance! Please stop shouting! The fish pie is a bit of a performance to make. We managed to assemble the bookshelves eventually, but it was a real performance.
1. a. : the execution of an action. b. : something accomplished : deed, feat. 2. : the fulfillment of a claim, promise, or request : implementation. 3. a. : the action of representing a character in a play. b. : a public presentation or exhibition. a benefit performance. 4. a. : the ability to perform : efficiency. b.
performance. / pəˈfɔːməns / noun. the act, process, or art of performing. an artistic or dramatic production. last night's performance was terrible. manner or quality of functioning. a machine's performance. informal. mode of conduct or behaviour, esp when distasteful or irregular. what did you mean by that performance at the restaurant? informal.
performance noun (SUCCESS) B2. how successful someone or something is: The company's performance was poor for the first two years. Some athletes take drugs to improve their performance. (Definition of performance from the Cambridge Learner's Dictionary © Cambridge University Press)
- Revenue Goals
- Sales Goals
- User Growth Goals
- Traffic Goals
- Conversion Rate Goals
- Email Marketing Goals
- Social Media Goals
- Product Engagement Goals
- Product Development Goals
- Customer Satisfaction Goals
Revenue goals work well as the company’s primary goal. But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the company’s revenue. Revenue Goal Example: “Increase Q4 revenue by 25% by closing 25 new accounts.”
Sales goals work well as employee performance goals for salespeople. You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle. Sales Goal Example: “Close $900,000 worth of sales by the end of the current fiscal year.”
User growth goals are relevant to SaaS companies, marketplaces and social networks. They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. User Growth Goal Example: “Increase monthly active users (MAU) growth by 20% by launching a new advertising campaign ...
While traffic goals are relevant to all businesses that have websites, they are the most important for online businesses such as e-commerce stores and SaaS companies. That being said, traffic in and of itself is a vanity metric, as you don’t want just any traffic. You want to attract people who belong to your target audience. That’s why you should ...
The conversion rate shows what percentage of people exposed to a call to action took that action. For example, if 100 people visited your sales page and 10 of them bought your product. The conversion rate of that page is 10%. The formula is: (conversions / visits) x 100 = conversion rate percentage You can increase your revenue by increasing your c...
Email marketing goals are typically based on the target number of subscribers you want to reach. However, just like traffic, the number of email subscribers in and of itself is a vanity metric. Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives. Email Ma...
Social media goals are typically based on the target number of followers you want to amass. Another important metric is engagement rate, the percentage of your followers interacting with a piece of content (e.g., liked, commented, shared, etc.). Social Media Goal Example: “Increase Twitter engagement rate by 10% by the end of the year.”
Product engagement goals are relevant to SaaS companies, marketplaces and social media networks. The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value. Product Engagement Goal Example: “Increase active time in-app by five minutes before the end of the ye...
Whether you’re selling physical products, info products or software, you’re probably engaged in ongoing product development. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadter’s Law. Hofstadter’s Law: It always takes longer than you expect, even when you take into account Hofstadte...
Tracking customer satisfaction might require setting up an automated system for gathering feedback. The simpler the rating system, the more feedback you’ll collect. You should consider a survey with thumbs-up and thumbs-down buttons. Only increase the complexity of the rating system if it’s necessary. Also, when it comes to physical products, you c...
- Tomas Laurinavicius
Apr 30, 2024 · Performance review is a systematic process of evaluating the employee’s past performance and articulating future expectations for the job.
Jul 8, 2022 · July 08, 2022. HBR Staff/ Hudzilla/Getty Images; Unsplash. Save. Summary. The purpose of performance reviews is two-fold: an accurate and actionable evaluation of performance, and then...
