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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018).
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management. He has been honored as one of the world’s leading marketing thinkers.
Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics.
CONTACT PHILIP KOTLER. I have been busy working on a number of new books with coauthors for 2024. Here is the list of books: 1. Philip Kotler and Giuseppe Stigliano, Redefining Retailing (Wiley, 2024) 2. Philip Kotler and V. Kumar, Transformative Marketing, Macmillan, 2024.
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best Business School" for six years in Business Week's survey of U.S. business schools.
Mar 12, 2024 · Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book, “Marketing Management,” is the most widely used textbook in marketing around the world.
Mar 19, 2024 · Philip Kotler, the “father of modern marketing,” and Giuseppe Stigliano discuss their book, “Redefining Retail: 10 Guiding Principles for a Post-Digital World.”
Jan 15, 2019 · Philip Kotler is the “father of modern marketing.” He is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
Philip Kotler. S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management. No verified email. Articles Cited by. Title. ... AR Andreasen, P Kotler, D Parker. Pearson/Prentice Hall, 2008. 6812 * 2008: Atmospherics as a marketing tool. P Kotler. Journal of retailing 49 (4), 48-64, 1973. 6071:
His classic textbook “Marketing Management” is now in its 15th edition. He has been called the “most influential marketer” of all time. World-famous marketing academic Philip Kotler shares his perspective on the future of marketing and “why it will be markedly different”.
