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Master Distiller Emeritus. Chris Morris is Master Distiller Emeritus for Woodford Reserve. In 1996, Morris helped create the new bourbon and grew it into a global brand. The mastermind behind Woodford Reserve Double Oaked, Rye, and Master’s Collection, Chris knows the keys to making good whiskey are time and patience, but having a sense of ...
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Chris Morris is Master Distiller Emeritus for Woodford...
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Feb 6, 2023 · Feb 6, 2023 Updated Feb 6, 2023. Chris Morris is assuming a Master Distiller Emeritus role. 0:29. LOUISVILLE, Ky. (WDRB) -- A big change has been announced for one of Kentucky's best-known...
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Chris Morris:It’s really hard to believe. Twenty-five years has gone by in a blink. But it’s been an amazing 25 years. Looking back, when Woodford Reserve launched and opened for consumer visits, thinking about the state of the industry then versus now, it really is an unbelievable accomplishment. Bourbon had been in a state of decline for 20 years...
CM:Because Brown-Forman is an old bourbon company, founded in Kentucky. We take a lot of pride in our industry, and have the desire to keep it going. Opening Woodford Reserve was a dynamic moment for the industry. Obviously we didn’t bring back bourbon all alone, but we gave the industry a new reach. Twenty-five years later, there are more than 70 ...
CM:When we launched Woodford Reserve, all we ever heard was that bourbon wasn’t innovative. Scotch was innovative, but we weren’t. That got my competitive juices going. I’m really proud of the role we’ve played in introducing new grain recipes and barrel finishes to the industry, like our chardonnay and maple finishes. We’re taking risks to make a ...
CM:First, I obviously have to bring up that Maker’s Mark always had their tourism experience. For a long time, that was it. They kept the candle lit in the window. I give Bill [Samuels] and Maker’s Mark a lot of credit. For me, I’ll never forget a trip I took to Scotland to visit a single malt distillery owned by our company. I had a revelation the...
CM:Our Doubled Oak is becoming a brand within a brand, a real standalone. I see that fine expression continuing to grow with its own programming and personality. Our Master’s Collection and Distillery series will continue on, with more growth and innovation ahead, thanks to Elizabeth. Our Baccarat release, that was going to be a firestorm launch, b...
Nov 3, 2021 · November 3, 2021. As Woodford Reserve marks a quarter century in the bourbon business, Master Distiller Chris Morris reflected on the brand’s storied past and what’s on the horizon for the next 25 years. Morris’ journey with Woodford began in 1976, when he joined Brown-Forman, Woodford’s parent company, in its research and development department.
Dec 10, 2020 · December 10, 2020. Woodford Reserve Master Distiller Chris Morris. Chris Morris is one of those rare master distillers who become synonymous with whiskey. His four-decade career includes shaping Woodford Reserve into the innovative, global brand it is today, and now also distilling Old Forester with similar intentions.
