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Process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s. It is considered to be the most important process in public relations. Three elements are common to a crisis: (a) a threat t... Wikipedia