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  1. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.

  2. Meta for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals.

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    • Step 1: Link Your Facebook Page to Your Meta Business Suite
    • Step 2: Create A Facebook Ad Account
    • Step 3: Add Your Team (If You Have One) to Your Facebook Ad Account
    • Step 4: Design A Campaign
    • Step 5: Create One (or Multiple) Ad Sets
    • Step 6: Build Your Ad
    • Step 7: Track Your Results

    Go to the Meta Business Suite website and log in with your personal Facebook account. The Meta Business Suite is the updated Facebook Business Manager. Next, go to “Business Settings” and click “Pages” to link your Facebook page. You will get the option to add an existing Facebook Page, create a new one, or request access to someone else’s Page. Th...

    Meta Business Suite has a variety of tools to manage your marketing activities, while your Ad Manager has a specialized job of helping you run Facebook Ads. You can create your business manager account by going to “Business Settings” in Meta Business Suite and finding the “Ad account” option under the “Accounts” header. Like with Facebook Pages, yo...

    If you’re working with a team, add them by going to “Ad account settings” in your Ad Manager and finding “Ad account roles.” You can give three kinds of access (by clicking on the drop-down button): 1. Adminscan do everything you can do — from creating ads & editing payment methods to modifying existing admin permissions. 2. Advertiserscan create a...

    Before we move to the next step, you need to learn about Meta’s three levels to your Ad Account. The first level is the Campaign, the second is the Ad Set(s), and the third is your Ad. 1. Campaign is what kind of campaign you’re going to run. It’s the bigger picture. 2. Ad Sets is who you’re targeting and how often you’re going to advertise to them...

    Within the ad sets, take the following steps: 1. Choose your conversion location — this is the type of CTA you want to run with. 2. Choose your performance goal. 3. Determine your budget and ad schedule. 4. Decide the audience you want to reach with your ads. 5. Choose where you want to place your ads. In the first and second substep, the options y...

    The final step of launching your campaign via Facebook Ads Manager is building your ad. After you’ve made an ad set, here’s how to create your Facebook Ad: 1. Give your ad a name. 2. Turn on the partnership label if you’re practicing influencer marketingand collaborating with a creator for your Facebook Ad. Meta will give you an option to enter the...

    Facebook Ads Manager gives you the scoop on how your ads are performing. It’s useful to keep an eye on these metrics to check whether they align with your overall social media goals. In Facebook Ads Manager, you can see performance data in two places: the Overview tab and the Ads Reporting tab. The former is to see, filter, and analyze data however...

  4. FAQ. Frequently Asked Questions about Ads Manager. When should I use Ads Manager? Use Ads Manager if you want to: Quickly duplicate your ads, ad sets and ad campaigns. Edit all your ad settings, such as targeting and budget, from one place. See all the metrics that matter to you, right from one consolidated view.

  5. Tips. Try these tips to get the most out of Ads Manager. Prepare ads a few days before you want them to launch. Before your ads are published, we review them to ensure they meet our Advertising Policies. The Delivery column will read "In Review." This process takes ~24 hours, but it may take longer.

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