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Take Action. The film Beyond Fordlândia highlights several pressing issues related to environmental destruction, human rights, and development in the Amazon region of Brazil. We invite you to learn about and take action to address these important issues. Find Out How →. Awards and Recognition.
Documentary. Beyond Fordlândia (2017, 75 min) presents an environmental account ninety years after Henry Ford's Amazon experience. In 1927 the Ford Motor Company attempted to establish rubber plantations on the Tapajós River, a primary tributary of the Amazon.
- Marcos Colon
- 82
- Documentary
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- Ford dreamed of taming nature—and capitalism. He was a pioneer of vertical integration. By the 1920s, his company controlled the extraction of just about every natural resource required to build a Ford car, except the latex for hoses, valves, and tires.
- But Ford failed because he misunderstood ecological communities. The most common rubber tree grown around the world, Hevea brasiliensis, was native to the Amazon.
- Despite its failure, many Brazilians are nostalgic for Fordlândia. Ford abandoned the project in 1934. But, surprisingly, local residents still speak kindly of the short-lived, ill-fated endeavor.
- Ford’s dream was reborn in the soybean. As his project in Pará was failing, Henry Ford was back in Dearborn, Michigan, occupied with his latest obsession: finding industrial uses for the soya bean.
FORMAT. The film will be delivered to institutions as a password-protected 1080p H.264 10Mbps digital video. The URL and password are provided by email at checkout. A caption file (.SRT) is provided, as is cover art for DIY printing. We can also provide an embed code that is customized to an institution's domain if requested.
May 22, 2023 · ‘Fordlandia — Battle Between Worlds’: Supernatural Drama Series Set In Henry Ford’s Failed Amazon Rainforest Town Being Readied. By Jesse Whittock. May 22, 2023 7:02am.
Feb 27, 2024 · It was 1928, and a vast stretch of land in north-central Brazil was being cleared for a monumental undertaking: Fordlandia, a $20m city dreamed up by the richest man in the world at the time,...
