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Nov 2, 2023 · From Betty Crocker’s first portrait in 1921 to the introduction of our Monsters Cereals, explore the origins of some of our most beloved characters.
Dec 4, 2017 · A series of dots – derived from the Pillsbury “barrelhead” logo – was added to symbolize the continuing growth and progress of the General Mills brands. With our newest logo, the familiar “Big G” continues to exemplify strength, longevity and trust – and now love.
Mar 20, 2024 · Mar 20, 2024. Photo: General Mills. No company knows cereal better than General Mills — it’s been in the business since launching Wheaties in 1928. Beyond tasty bowls, iconic characters like...
- Meaning and History
- Font and Colors
- FAQ
The first logo of General Mills was a reflection of the background of this company. It was created based on several flour milling companies that united around the large Washburn-Crosby plant, which dates back to the mid-1800s. General Mills appeared in 1928, and its emblem featured a mill wheel. And over time, the iconic Big G badge was developed.
The font for the General Mills logo is Gotham Bold, created by typographer Tobias Frere-Jones. The current navy blue is from when the firm borrowed it from Pillsbury. The gloomy palette is diluted with a bright shade of red.
What does the General Mills logo mean?
The General Mills logo, known as the “Big G,” debuted in 1960 on a box of Twinkle’s cereal. This “G” was designed to help General Mills shine in the cereal market, representing their promise to deliver top-notch products. They introduced the slogan “The Big G stands for goodness” to show their commitment to offering high-quality cereals and making breakfast better for families. This logo played a key role in their marketing, appearing in TV ads and printed materials to emphasize their commitm...
What color is associated with General Mills?
In 2017, General Mills introduced a new logo created by Lippincott, featuring a blue “G” alongside a red heart. The blue symbolizes the company’s commitment to trust and reliability, indicating its dedication to serving its customers faithfully. The red heart, conversely, signifies warmth and the company’s focus on producing quality food that conveys care and affection. The combination of blue and red in General Mills’ logo represents the company’s core values: a blend of trustworthiness and...
Is General Mills a US brand?
General Mills, located in Minneapolis, Minnesota, near its original founding place, is a well-known American brand with a long history in the country. It has expanded globally, offering products under famous names like Cheerios, Pillsbury, Betty Crocker, Nature Valley, Old El Paso, Blue Buffalo, and Häagen-Dazs. These brands collectively generate over $18.1 billion in sales around the world. Despite its global reach, General Mills deeply identifies as an American company.
In 1959, General Mills introduced the first iteration of their famous Big G, which doubly stands for goodness. In June 1963, the G symbol was updated, and was introduced alongside a new logo.
Dec 8, 2017 · General Mills is debuting a new logo with its familiar blue cursive “G” and a new red heart, along with the words “General Mills: Making Food People Love,” according to Food Business News...
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Have you noticed something different about the General Mills logo? Our refreshed logo features a red heart near the top of the familiar cursive “G” The updated logo and branding nods to our tradition – the big blue G – and adds a splash of red to make our passion clear: Making Food People Love.
