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Jan 28, 2014 · In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.
- Harper Business
- $13.79
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and ...
- Geoffrey A. Moore, Regis McKenna
- 1991
Jan 1, 2014 · Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers.
- (2.3K)
- Geoffrey A. Moore
Aug 1, 2006 · Geoffrey reviews the prevailing High-Tech Marketing Model presenting solid reflections of a chasm period of little to no growth when moving from a market of visionaries to pragmatists.
- (29K)
- Paperback
Jan 28, 2014 · In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and...
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is ...
- Geoffrey A. Moore
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Aug 20, 2002 · Books. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. Geoffrey A. Moore. Harper Collins, Aug 20, 2002 - Business & Economics - 256 pages. Here is...
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