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  1. Apr 23, 2021 · Grandson of Fiat founder Giovanni Agnelli, Gianni Agnelli became the most influential man in Italy, on both a business and style level. And when it comes to watches, whether choosing the appropriate models or how they should be worn, L’Avvocato showed us the way.

    • Frédéric Brun
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    • The Tailored Suit
    • The Button-Down Shirt
    • The Accessories
    • The Sportswear
    • His Style Trademarks

    Mr Agnelli particularly liked formal wear and had hundreds of suits tailored by the best tailors in the world. He opted for su misura(made-to-measure) on situations demanding a more conventional and rigorous dress code, but also on more informal and casual occasions. What are the garments he couldn’t do without? Here they are. The classic flannel g...

    When he was younger, Gianni Agnelli wore classic spread collar shirtsand angled cuffs. Yet in the mid-Seventies, he started to be photographed wearing different shirts. White and blue were its favorite shades and he mainly opted for unbuttoned button-down collars. He was indeed the first to bring the recognizable Brooks Brothers shirts to Italy fro...

    One man, thousand shades of style. Sometimes he dressed for vanity, sometimes he had to make an authentic choice, but it was not a mere style choice. Take his hiking boots worn with his elegant suits. Due to an accident he had in the French Riviera, L’Avvocato had to wear uncomfortable braces and orthopedic socks for the whole of his life. Think of...

    He was a sportswear enthusiast, probably because of the people he met in the United States when he was young. He usually spent his weekends in destinations such as Cape Code along with the upper class living there. Those preppy clothes, chinosand polo shirts, persuaded him to develop his own view of the sporty elegant style. Jeans are typical of th...

    There’s not much to say, L’Avvocato broke all the rules. The watch over his shirt cuff, the tie outside of his pullover, the sporty boots worn with his formal suit, the wide necktie, popular with the Duke of Windsor: these are all the style details that made Gianni Agnelli a worldwide style icon. The Style Advisor tip: Regimental green necktie

  2. Jan 18, 2019 · Italian business magnate, kingmaker, playboy, and nobleman Gianni Agnelli was known for many things. But here, we focus on just one: the way he wore his watch.

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  3. May 8, 2017 · Watch Collector’s Notebook: Gianni Agnelli rocking an Omega PloProf. The late, great Italian industrialist Gianni Agnelli (1921-2003), head of Fiat for decades, eventual part owner of Ferrari and longtime chairman of the Juventus soccer club, is rightly regarded as a true men’s style icon.

  4. Sep 9, 2021 · Gianni Agnelli. The legendary Gianni Agnelli was often considered Italian royalty and referred to as the “uncrowned king” of Italy. Most Italians know the former Fiat boss as l ‘avvocato or “the lawyer” in English because he studied Law at the University of Turin.

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  5. One of the personal hobbies of Lapo Elkann's grandfather was his curious way of wearing the watch on the cuff of his shirt, the direct contact of the strap on his skin bothered him, so I took the habit of placing it over him.

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  7. Aug 21, 2014 · Explore the great style of Gianni Agnelli who wore bespoke suits, button down shirts and the watch on top if his cuff, in this in depth profile.

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