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Johnny (John L) Morris, founder and Lead Outfitter of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years.
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John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. As of February 2023, his net worth was estimated at US$8.3 billion.
In 1981, nearly 10 years after he originally opened Bass Pro Shops in the back of that Brown Derby store, Morris opened a Bass Pro Shops outdoor destination store in Springfield.
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