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  1. Nov 13, 2012 · The late, legendarily brutal campaign consultant Lee Atwater explains how Republicans can win the vote of racists without sounding racist themselves:

  2. In 1981, the legendarily brutal campaign consultant Lee Atwater, after a decade as South Carolina's most effective Republican operative, was working in Ronald Reagan's White House when he was...

    • 2 min
    • 508.5K
    • The Nation
  3. Nov 13, 2012 · The late, legendarily brutal campaign consultant Lee Atwater explains how Republicans can win the vote of racists without sounding racist themselves: You start out in 1954 by saying, “Nigger,...

  4. Nov 13, 2012 · The late, legendarily brutal campaign consultant Lee Atwater explains how Republicans can win the vote of racists without sounding racist themselves: You start out in 1954 by saying, “Nigger, nigger, nigger.” By 1968 you can’t say “nigger”—that hurts you, backfires.

  5. Mar 17, 2017 · Lee Atwater (1981): To answer that question, Saul, you have to analyze the nature of Southern politics since the 1940s. I think Southern politics begins with V.O. Key. What he did was analyze the Democratic party, because you didn't have a Republican party.

  6. The Republican party's racist & racialized political strategy gets explained by one of the GOP's most famous political strategists.

    • 2 min
    • 41.4K
    • CultOfMilitarism
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  8. In 1981, the legendarily brutal campaign consultant Lee Atwater, after a decade as South Carolina's most effective Republican operative, was working in Ronald Reagan's White House when he was interviewed by Alexander Lamis, a political scientist at Case Western Reserve University.

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