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Jun 1986 - Present 37 years 11 months. MBIF Group owns and operates a chain of Dunkin Donuts in New Jersey. In addition, offers consulting services to individuals and corporations seeking help...
- 199
- 208
- Baker Sports Marketing
- Township of Mahwah, New Jersey, United States
Overview. Doing Business As:Dunkin' Donuts. Company Description:? Key Principal: MITCH BAKER See more contacts. Industry: Specialty Food Retailers , Food and Beverage Retailers , Retail Trade , Doughnuts.
- 25 Hackensack Ave, 07601-6006, NJ
- President
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Who owns Dunkin Donuts?
- He Was A Classically Trained Actor.
- He Played A Cab Driver in A Hatful of Rain.
- He Was in Marathon Man.
- He Was A Regular on Broadway.
- You Probably Caught Him on One of Your Favorite Childhood shows.
- He Pitched Cottage Cheese Before He Pitched Donuts.
- He Played Fred The Baker For 15 years.
- Vale Wasn't The Dunkin' Marketing Team's First choice.
- Fred's Catchphrase Took on A Life of Its own.
- Vale only Ever Made One Donut.
Like many famous pitchmen, Vale’s training was as a classical actor. As a student at the Dramatic Workshop at The New School in New York City, his classmates included (Oscar winner) Rod Steiger, (Oscar nominee) Tony Curtis, and (Golden Globe nominee) Ben Gazzara.
Vale’s film debut came in 1957, playing a taxi driver in Fred Zinnemann’s A Hatful of Rain, adapted by Michael V. Gazzo from his play of the same name.
Vale’s most prominent movie role was as a jewelry salesman in John Schlesinger’s Marathon Man in 1976, starring Dustin Hoffman and Laurence Olivier. In an interview with Entertainment Weekly, Vale deemed the opportunity to work with Olivier “the most wonderful experience of my life ... He called [us actors] schmucks, but he did it with love.”
Of his appearance in a summer stock performance of George Bernard Shaw’s Androcles and the Lion, Vale once remarked: “I was thrown to the lions.” He made his Broadway debut in 1962, in the appropriately named stinker The Egg, which closed after eight performances. The Impossible Years, which debuted on October 13, 1965, lasted much longer—a full 67...
From 1961 through 1988, Vale had bit parts on a number of popular television shows, including Car 54, Where Are You?, Kojak, and 3-2-1 Contact(in the recurring role of Soapy Suds).
Before he became the sleepy-eyed face of Dunkin’ Donuts, Vale was a pitchman for Breakstone’s cottage cheese and sour cream. As the irascible “Sam Breakstone,” he starred in a series of commercials where his pursuit of perfection caused him to rant and rave, with each bit ending with a pint-sized terrier nipping at his pant leg. This spot from 1977...
Vale landed his gig as Fred the Baker in 1982 and played the part for 15 years, until his retirement in 1997. Of the estimated 100 commercials he made in that time, he once joked to Entertainment Weeklythat this one was his favorite, because “I got paid twice.”
Of the hundreds of actors who auditioned for the role of Fred the Baker, Vale was not the marketing team’s first choice; they were more interested in landing well-known actor-comedian Lou Jacobi. “As soon as Michael Vale walked into the bathroom in his pajamas and said ‘Time to make the doughnuts, time to make the doughnuts,’ we knew,” ad exec Rob ...
Vale’s “time to make the donuts” catchphrase became so popular that Dunkin’ Donuts founder William Rosenberg used it as the title for his 2001 autobiography.
While his on-screen persona was a tireless baker, Vale copped to only making one donut himself. “I didn't add the sprinkles or frosting,” he quipped. “I was too exhausted.”
Tom Schwarz, former president, Dunkin’: Dunkin’ Donuts is an icon today. But you don’t build customer loyalty overnight — it took 60 years to do it. In 1964, 30-year-old Dorchester ...
May 1, 2024 · Capturing the taste of summer, this sip joins over seven innovative menu items, notably a much-anticipated Blueberry Donut Iced Coffee and Vanilla Frosted Donut Signature Latte, along with a Watermelon Burst Donut and the premiere of the Green Goddess Wrap.
Story by Abby Patkin. • 16m. Sponsored Content. A baker on Long Island, New York, allegedly delivered an order of doughnuts that included one pastry with telltale pink and orange sprinkles. The...
Fred the Baker. The first commercial ever to feature Fred the Baker, from 1981. Fred the Baker was a popular advertising character portrayed by actor Michael Vale in commercials for Dunkin' Donuts from 1981 to 1997. [1] [2]
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related to: mitch baker dunkin donutsSmall batch and medium roast. Try it before its gone! Shop our brand new From Dusk Till Donuts Coffee. Available for a limited time only!
