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This logo is being used on most on-air promos for its current programming, as well as the Paramount+ streaming service and the Entertainment Group and Entertainment Studios divisions. It started being used more prevalently and internationally following MTV's 40th anniversary, and became the primary logo online on September 9, 2021.
Apr 23, 2021 · Since the beginning of the 80s, creatives have been experimenting with MTV logo, pushing the boundaries of graphic design. This is how the logo of the iconic Music Channel changed over four decades, adapting to time and tastes thanks to radical variations and an ever-shifting identity.
The first MTV logo was designed by Manhattan Design in 1980. This original logo featured a slightly abstract design of the letters “MTV” complete with a gloved hand holding a musical note. This logo, however, only lasted for a year and was never actually around when MTV finally launched.
MTV. 1981 (unused prototypes) As seen on the cover of Cablevision magazine's issue from June 7, 1982. Instead of the final logo, the "TV" part was rendered with sharp geometry opposed to graffiti lines. Unlike the final logo, this had an additional "M" that was part of the graffiti text with drippings. Variant with wordmark.
Apr 16, 2024 · Iconic Logo: MTV’s logo, known for its bold, graffiti-style “M” and adaptable design, became one of the most recognized symbols worldwide. MTV evolved from playing music videos to becoming a multimedia giant, leaving a lasting mark on entertainment by influencing music, TV, and popular culture.
Sep 14, 2023 · The MTV logo design isn't merely a visual identifier; it's a manifestation of a brand's philosophy and values. It tells a story of youth, rebellion, passion for music, and adaptability. Its design reflects a deep understanding of the target audience and the cultural context in which MTV operates.
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May 16, 2023 · The MTV logo tapped into the international Memphis design movement. Led by the Italian architect Ettore Sottsass, the Memphis group's first show, featuring objects like the Bel Air chair, was held at the Salone del Mobile Milano in 1981, the same year that MTV launched.
