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  1. Her grandfather, Lou, and father, George—men for whom her company, Lulu & Georgia, is named—inspired Sara to break into the design industry, and taught her everything she needed to know in order to craft a brand built around unique, authentic products.

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  2. May 8, 2023 · After a brief detour in publishing as a post-college graduate in New York, Sugarman returned to her hometown of Los Angeles to join the family firm. By day, she managed the showroom and salespeople; by night, she pursued an e-commerce side hustle that would later become Lulu and Georgia.

    • What’s Been The Most Challenging Part of Being A Business Owner?
    • What Are Some of Your Favorite Beauty Products?
    • What Do You Splurge on?
    • How Has Motherhood Changed Your Style (Wardrobe & home)?
    • What’s Your Favorite Children’s Book?
    • What’s Next For Lulu & Georgia?

    Trusting your convictions. For instance, one day everything is going great and you feel 100% confident with your abilities and your decisions. But the next day, you might be rattled with insecurity and self-doubt. Staying true to yourself and your vision is probably the hardest, but most important, aspect of owning a business. How has your work lif...

    Charlotte Tillbury ROCK ‘N’ KOHL ICONIC LIQUID EYE PENCIL Yves Saint laurent le teint touche eclat foundation Nars eyeshadow duo in madrague

    I have to say I really like basic and classic products. I have very sensitive skin so all I use is Cetaphil and Aquafor. That being said, I do splurge on perfume. I love Spring Flower by Creed.

    I was one of those people who said I wouldn’t change my living room or dining room for a child- that my baby would just learn not to touch pretty things. That was the “before child” outlook, haha. I definitely cleared my living room of most of our accessories, and I took out some side tables that were more precarious. I have kept our bar cart- but ...

    I have many! If I had to pick one, I love the message in “Giraffe’s Can’t Dance”. But “The Wonderful Things You Will Be” is a close second- the illustrations are adorable.

    We have some really exciting collaborations launching soon – beautiful new wallpaper and rugs. We are working on Luxe Studio- a section of the site devoted to luxury, designer-focused collections. And we have a complete site redesign in the works that will make the shopping experience much more seamless. For more interviews with inspiring mamas cli...

  3. Lulu & Georgia is the massive, online home décor shopping site and brainchild of Sara Sugarman – family heir to luxury flooring company Decorative Carpets and pioneers in the interior...

  4. Feb 23, 2021 · Tour an adorable gender-neutral nursery designed by the founder of home décor brand Lulu & Georgia, Sara Sugarman Brenner. Inspiration ahead.

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  5. We learn why even Sara Sugarman Brenner, the CEO and Founder of this high-style home décor brand, who’s family roots are in interior design hired an interior designer to translate her inspiration for her own baby nursery.

  6. Sara Sugarman General Information Biography. Ms. Sara Sugarman is the Founder and serves as Chief Executive Officer at Lulu and Georgia.

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