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- The World’S Top 100 Most Valuable Brands in 2021
- Methodology
- The Leaderboard
- Insights Into Brand Value Growth
In 2020, the global economy experienced one of the worst declinessince the Great Depression. Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands ...
Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by: 1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value). 2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% va...
The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion. It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in m...
The most valuable brand report has been ranking companies for over a decade, and some overarching factors have stood out as key contributors to brand value growth:
- Carmen Ang
Oct 27, 2022 · A strong brand is extremely lucrative when leveraged properly. Here's a look at the most valuable brands in 2022, according to Brand Finance.
- Carmen Ang
On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall.
- Luca Faloni. Luca Faloni first and foremost is a designer name that focuses on the quality and longevity of a garment. This brand is unlike many of the high-fashion runway brands you may be thinking of but is no less deserving of a space on this list with designer names.
- Axel Arigato. An evolving brand is one you want to get behind, and sometimes there’s nothing cooler than knowing you’re looking to the future. With one foot firmly planted in the present here and now, and the other in the future Axel Arigato is one of those designer names here to steal all the money from your wallet (or at least mine).
- Gucci. Gucci was founded in 1921 in Florence by Guccio Gucci, beginning (like many of the top luxury brands) as a luggage maker for the upper classes.
- Prada. Of all the men’s top designer brands, some say there is only one fashion show worth watching each season. In 1978 with only a PhD in Political Science from the University of Milan, Miuccia Prada took over her family’s luggage business, turning to fashion shortly after in 1985.
Jul 27, 2023 · When it comes to style, these are the top designer brands and luxury fashion houses that sit at the forefront of fashion.
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.
