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In the Language and Media specialisation of the Bachelor’s in Communication and Information Studies, you learn how and why organizations use new (and old) media in business-to-business and business-to-consumer interaction.
Media, Art, Design and Architecture is an interdisciplinary programme that integrates four fields of study. In the first year, students follow all courses together. By the second year, you are prepared to choose one of the four specializations: media, art, design or architecture.
In this course, students are introduced to the major ways in which media are understood and analyzed. We elaborate on the theoretical foundations of formalism, ideology critique and participatory culture.
Students individually study a topic of their own choice (like a historical or topical issue related to media, art, design and/or architecture) that follows up on the MKDA courses from the second year of study, or arises from their own interests.
From Renaissance painting to contemporary art, from early cinema to streaming platforms, from historical costumes to avant-garde fashion, and from classical architecture to 3D-printed houses – in this Media, Art, Design and Architecture BSc programme offered at Vrije Universiteit Amsterdam, you will study diverse forms of creative expressions ...
Overall, the course will address a number of issues that are relevant to the design and management of advertising campaigns: setting objectives, selecting appropriate channels and content, evaluating the effectiveness of advertising, and supporting new product launches.
