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The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content.
- Brand Templates
The basic templates are built in Microsoft PowerPoint and...
- Visual Identity
Visual Identity. Our logo represents all of Western Michigan...
- Brand Templates
Visual Identity. Our logo represents all of Western Michigan University. It unifies our brand and brings together all aspects of the University. The more consistently and correctly we use our logo and visual identity, the greater the positive impact it will have in strengthening our brand.
The basic templates are built in Microsoft PowerPoint and follow the University brand guidelines for graphic elements, logo size, color, and placement. In 2022, the templates have been updated to ensure accessibility.
May 30, 2021 · The new primary logo – which was created by seven alumni with more than 200 years of professional graphic design experience – features a gold “W” enclosed in a brown circle with a gold outline. It also comes with an updated wordmark that promotes the university’s name more than previous iterations.
- Andrew Lind
o All Western Michigan University communications materials, whether printed or digital, should display an approved version of the logo. When it isn’t possible to use the logo, you should include the Nameplate of Western Michigan University. o The Promotional Mark should be displayed in a promi-nent location on communications materials.
Sep 30, 2021 · New light pole banners showcase the new logo on Oakland Avenue. Aya Miller, Editor-in-Chief. The new Western Michigan University visual identity was designed by staff members employed at WMU, largely within the Office of Marketing and Strategic Communication (OMSC).
Aug 22, 2016 · First introduced last fall with the refurbish of the hardwood floor in University Arena, the updated Primary Logo is made up of the Block W and the traditional Bronco head, with no wordmarks used along with it.
