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    Mis·sion state·ment
    /ˈmiSHən ˈstātmənt/

    noun

    • 1. a formal summary of the aims and values of a company, organization, or individual: "a mission statement to which all employees can subscribe"

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  3. Apr 25, 2024 · A mission statement is used by a company to explain, in simple and concise terms, its purpose (s) for being. It is usually one sentence or a short paragraph, explaining a company's culture,...

    • David Gorton
  4. A good mission statement is a foundational element in any strategic plan because it helps define your organizations core purpose, serving as a vantage point from which to look down the road. Combined with your vision statement, it helps define why your organization exists and what you stand for.

  5. A mission statement is a precise statement that defines what a company does and what purpose it serves. It is generally a short, 1-2 sentence statement that may incorporate the company’s corporate strategy and long-term vision. Examples of a Mission Statement. Microsoft’s mission statement.

  6. Oct 23, 2023 · A mission statement is a declaration of what your company does and why it exists. This message is designed for internal and external audiences; it should ignite interest in the...

  7. What Is a Mission Statement? A mission statement is a concise explanation of a companys general purpose, objectives and values. It should be aspirational, memorable and written with multiple audiences in mind — including customers, shareholders, the general public and (primarily) employees.

    • Stephen Gossett
    • 6 min
    • Senior Staff Reporter
  8. Jun 24, 2022 · A mission statement is a single sentence that describes a company's fundamental purpose by explaining why the business exists. It articulates to employees and the public what the company's purpose is. Mission statements are incredibly varied because they are unique to each company.

  9. Sep 8, 2023 · What Is a Mission Statement? A brand is the sum of how a product or business is perceived by those who experience it: customers, employees, investors and...

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