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These 16 examples of social media strategies will show you how to grow your brand, build brand awareness, and boost your sales.
- User-Generated Content
- Share Your CORE Values with Customers
- Entertaining Challenges
- Emotional Marketing
- Fresh Perspective
- Personalized Data
- Spotify: 2020 Wrapped
- Conclusion
Using user-generated contentas a marketing strategy is not new. It’s all about how you use it in a social media marketing campaign that sets brands apart from others.
While traditional business advice has dictated not to get involved in politics or strong opinions, recent data shows that it can be worth it. Our recent #BrandsGetReal survey data shows that 70% of consumersbelieve it’s important for brands to take a public stand on social and political issues. The next social media campaign example captures a comp...
Everyone loves a good challenge and 2020 was full of them, to say the least. Many of the social media challenges or ideas originated from users themselves and some came from brands. What also helped the influx of challenges was the rise of TikTok’s popularity. A platform that became popular based on its ability to engage with others quickly fueled ...
Who doesn’t like to see a fluffy dog playing or baby sea otters having fun? Cute animals, whether they’re wild or domesticated, tend to elicit an immediate “aw” and feelings of happiness. Emotional marketing is a tactic used in marketing and is employed in many social media campaign examples.
Using an element of surprise is a marketing tactic, but getting it right can be tough because consumers have seen so much these days. To get ideas for this strategy, try consulting those outside the marketing department for a fresh perspective on social media content.
It’s no secret that companies are collecting data on their users to improve their experience and products better. The more you engage with the app, the more they know about you. And while most companies keep the information to serve you a personalized feed, others go a step further to give you a year-end summary.
Spotify, the music streaming company, has over 345 million monthly active usersworldwide. Every year, they release a year-end, personalized summary of all the music you listened to up to that point. Every user’s Wrapped summary is accompanied by graphics that are instantly shareable and social media-ready. But Spotify’s campaign didn’t start or end...
Hopefully, some of these creative social media campaign examples got the wheels turning for one of your own. Many of these campaigns feature a hashtag across multiple platforms. When these campaigns get big, it can be tough to track all the entries down. Using a social listening tool like Sprout will help keep your marketing hashtagscontent all in ...
May 20, 2024 · These are some of the most effective social media marketing examples of 2022 that you can take inspiration from. These brands have learned the secret to social media marketing success and you can learn from their strategies.
- Werner Geyser
- What are examples of social media marketing?Social media marketing, or SMM, uses social media and social networks like Facebook, Twitter and Instagram to promote products and services. Throug...
- What are the 6 types of social media marketing?What are the 6 types of social media? The 6 types of social media include social networking, bookmarking, social news, media sharing, microblogging...
- What are the 6 examples of social media?These are 6 key examples of social media: Instagram YouTube TikTok Twitter Facebook LinkedIn
- What are the 5 Pillars of social media marketing?These are the 5 pillars of social media marketing: Strategy Planning and publishing Listening and engagement Analytics and reporting Advertising
Mar 13, 2024 · Step 1. Choose goals that align to business objectives. Step 2. Learn everything you can about your audience. Step 3. Get to know your competition. Step 4. Do a social media audit. Step 5. Set up accounts and improve profiles. Step 6. Find inspiration. Step 7. Create a social media content calendar. Step 8. Create compelling content. Step 9.
- Take time to research your target audience. Making assumptions is bad news for marketers. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.
- Establish your most important metrics and KPIs. No matter what you’re selling, your social media strategy should be data-driven. That means focusing on the social media metrics that matter.
- Create (and curate) engaging social content. No surprises here. Your social media marketing strategy hinges on your content. At this point, you should have a pretty good idea of what to publish based on your goal and brand identity.
- Make your social presence as timely as possible. Timeliness is arguably more important than ever for marketers. Not only are you expected to put out fresh content on a regular basis, but also always be “on” for your followers.
Jan 24, 2024 · Watch on. Before we dig deeper into social media marketing, let's segment the strategy by platform. The State of Social Media in 2024. Explore the top trends in social media for brands to know and optimize your social strategy. AI Content Creation. Community Building. Social Media Shopping. Social Vs. Search Engine. Get Your Free Report.
Oct 26, 2023 · In this article, we walk you through how developing a social media marketing strategy to grow your brand online. Whether you want to grow your brand or to level up as a social media marketer, developing a social media marketing strategy is key.
