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Jun 11, 2020 · Email marketing is the process of targeting your audience and customers through email. An email marketing campaign is a series of emails that are sent to contacts over a specific time period with a single goal in mind. Let's dive into how you can create your own email marketing campaign.
Nov 29, 2022 · Learn what email marketing is, why it's important, and how to run effective campaigns. Find out the benefits, types, and tips of email marketing, and see examples of successful emails.
- Define your audience. If you want to reach customers through email, the first step is understanding who they are. Getting to know your customers is important because it allows you to create relevant content for your emails.
- Set goals. Setting goals means finding purpose behind each email, which can help you stay focused and avoid becoming spammy. Your goals should be measurable and help you decide how you’ll assess your overall results, which we’ll cover in a later step.
- Choose an email marketing platform. A good email marketing platform will help you accomplish the goals you’ve set for your campaigns. It enables you to streamline the process of sending out emails and assessing the effectiveness of your marketing campaign.
- Determine campaign type. Your email marketing campaign should have one specific call to action (CTA) for your customers. It also should include a coordinated set of targeted emails written to engage customers over a certain period of time.
Let’s take a deep dive into all things email marketing:what it is, why it works, how to set up your own email marketing campaigns and how to use email marketing to take your business to the next level.
- Deanna Debara
Sep 12, 2022 · Articles. Email Marketing. Written by Clodagh O’Brien. Email marketing is one of the oldest forms of digital marketing and there’s a reason for that - it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers.
