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Joanna Griffiths (born c. 1984) is a Canadian businesswoman, philanthropist, and publicist. She is the founder and CEO of Knix Wear, Inc., a women's undergarment brand.
Oct 17, 2022 · Knix founder Joanna Griffiths (photo illustration: Anthony Gebrehiwot) By Odessa Paloma Parker. Oct 17, 2022. Joanna Griffiths began her career in media relations and marketing, with roles at CBC, Universal Music and the Toronto International Film Festival.
Mar 4, 2019 · Joanna Griffiths launched Knix Wear when she became aware of a need in the market for underwear that could handle “little leaks.” She solved that problem, and for the next five years focused on building a brand that helped women get over their insecurities and facilitate conversations.
Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, she continues to focus on listening to what people want and bringing revolutionary solutions to life. Our story.
Griffiths is recognized nationally and internationally as a marketing disrupter. She was the only Canadian to be named one of AdWeek ’s 2021 Women Trailblazers, with her long list of accolades also including being named Waterstone’s Most Admired CEO and Women of Influence’s Entrepreneur of the Year.
Jul 3, 2018 · Knix founder Joanna Griffiths built a company to serve women -- all women. When her wholesale partners were failing her customers, she made a drastic pivot.
The only Canadian to be named one of Adweek’s 2021 Women Trailblazers, Joanna holds multiple patents and has been cited in hundreds of media publications, including Forbes, Fast Company, The New York Times, and more. She has been named Waterstone’s Most Admired CEO and Women of Influence’s Entrepreneur of the Year, among other accolades.
