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Typography: Custom ("Metro Goldwyn Mayer") Metro Mayer Serif ("Ars Gratia Artis" & "Trade Mark") Launched: March 8, 2021. On March 8, 2021, MGM updated their 97-year-old lion logo with CGI, in contrast to the real lions used previously. This is the first major update to the logo since 1957.
- The first MGM logos: 1924-1939. The first parodies of the MGM logo began to appear, promoting a Marx Brothers film, A Night at the Opera (1935), by swapping a roaring Leo for various roaring Marx brothers and changing the motto to incorporate their name, as ‘Marx gratia Marxes’.
- The MGM motto and the film reel: 1939-1966. For its main static logo, MGM’s motto was added to the upper half of the circle in 1939. It would later be parodied in the cartoon Tom and Jerry (1961), and in the film National Lampoon’s Animal House (1978), where it was the motto of the fraternity house.
- A stylised, flat lion: 1966-1982. In 1965, Leo became even more stylised and minimalist, after branding agency Lippincott & Margulies was recruited to update the logo.
- Rapid changes to the MGM logo: 1982-1986. By 1982, it was time to bring back the slogan, the film reel, and a more realistic lion. Out went the Helvetica typeface, too – a traditional serif font was chosen to spell out ‘MGM/UA’ (United Artists), almost compressed by the film reel above, followed by a sans-serif font for the words ‘Entertainment Co.’
Mar 10, 2021 · Metro Pictures (1915), Goldwyn Pictures (1916) and Mayer Pictures (1918) were bought by Marcus Loew to form Metro Goldwyn Mayer in 1924; this was done to supply films for his theatre chain and...
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Metro-Goldwyn-Mayer Studios Inc. (also known as Metro-Goldwyn-Mayer Pictures, commonly shortened to MGM), is an American media company specializing in film and television production and distribution based in Beverly Hills, California. It was founded on April 17, 1924 and has been owned by the Amazon MGM Studios subsidiary of Amazon since 2022.
Feb 2, 2012 · Learn how the MGM logo evolved from a lion mascot to a cultural icon over a century of movie history. See the different versions of the logo, the lions that played it, and the meaning of the Latin phrase \"Ars Gratia Artis\".
May 8, 2024 · Learn about the origin and changes of the MGM logo, one of the most iconic symbols in film history. See how the lion, the ring of film, and the motto \"ARS GRATIA ARTIS\" have evolved over the decades.
Leo the Lion is the mascot for the Hollywood film studio Metro-Goldwyn-Mayer and one of its predecessors, Goldwyn Pictures. The logo was created by artist Lionel S. Reiss, who served as art director at Paramount Pictures.
