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Mar 9, 2024 · Unlike marketing campaigns that can apply to any number or variety of channels, social media marketing campaigns are specific to social media. Effective social media marketing takes into account each platform’s unique audience, features, and functions and builds the campaign around them.
- TJ Kiely
- Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.
- Dove’s Real Beauty. Back in 2004, Dove launched the Dove Campaign for Real Beauty, a first-ever campaign to post a diverse range of regular women on its marketing materials instead of models.
- Apple’s #ShotOniPhone. Apple’s #ShotOniPhone is a long-running campaign that combines UGC with out-of-home advertising. iPhone users can hashtag social media content for the chance to have their photo featured on an Apple billboard.
- Spotify Wrapped. Spotify Wrapped is an annual wrap-up of users’ most-listened-to music and podcasts. It’s personalized, in-app data built for sharing as an Instagram Story.
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Often it will have a specific theme, such as “Black Friday” or “Fashion week.”. 7 inspirational social media campaigns. Look no further than these seven examples for inspiration for your next social media campaign. Cheetos’ Snap to Steal Snapchat campaign. Platform: Snapchat.
Oct 1, 2019 · Plans vary based on industry, social media platform, and campaign type. Use the following tips — which are centered around three major steps including researching your competition, crafting your strategy, and promoting your content — to create your social media marketing campaign. 1. Research Your Competition.
- Kristen Baker
- Look back on the brands that stood out on social media, and learn from their viral campaigns that sparked global conversations. A strong social media campaign is the backbone of any modern brand’s marketing strategy.
- Spotify – Wrapped. Spotify’s annual "Wrapped" campaign has become one of the most anticipated of the year since it launched back in 2016. Based on user habits, it pulls together insights about their listening preferences in an easily-digestible and (more importantly for the brand) easily-shareable format.
- Apple – #ShotOniPhone. Like the previous campaign, Apple’s "Shot On iPhone" was one that launched several years ago, but it showed no signs of slowing down in 2021.
- YouTube – Shorter Side of YouTube. Short-form vertical video has undoubtedly become one of the most consumed forms of content over the last couple of years, so it’s no surprise YouTube decided to make it part of their in-app experience.
In this article, we’ll dig into 10 examples of successful social media campaigns from globally renowned brands, and why they worked. They’ll give you the inspiration you need to create your own social media campaign that’s destined to go viral.
Feb 15, 2024 · 7 Top Social Media Marketing Platforms for Business. Key Components of a Good Social Media Marketing Strategy. How To Create a Social Media Marketing Strategy. Social Media...
