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Feb 1, 2024 · What is a press release/news release? A press release is an official statement (written or recorded) that an organization issues to the news media and beyond.
Jun 15, 2022 · The press release is one of the founding formats of public relations (PR). PR and press releases are essential tools of perception management.
May 20, 2021 · What is a Press Release? A press release is a written, official statement that’s prepared for and delivered to members of the press – also called the media – for making a newsworthy announcement or providing information in relation to a specific event.
A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.A press release is traditionally composed of nine ...
Nov 24, 2023 · 2. Product updates. Solutions and software often undergo upgrades, with considerable changes meriting a press release. Similar to product launches, product update PR should contain key info on what the new and improved features are, along with the benefits users will get.
Nov 4, 2021 · Image source. 2. State the announcement & its significance in your intro. As with any news article, the introduction of your press release needs to answer all five W’s right off the bat: who, what, where, when, and why it matters.
Apr 5, 2024 · 3. Choose the type of press release you want to create. Since its inception in 1906, the importance and the purpose of press releases have greatly evolved to meet the specific needs of the business sending the release and the media outlet covering the story.
Jul 20, 2020 · A press release—also known as a media or news release—is a brief piece of content that’s distributed to media members, journalists and editors in order to share something newsworthy with the public.
What Is a Press Release? Definition, Examples and Best Practices . According to our 2024 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas ...
May 8, 2024 · What Is a Press Release? A press release is a brief news article about your company that you can issue to news outlets and journalists. To attract public attention, protect your brand reputation, increase brand awareness, and more.
