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1. en.wikipedia.org › wiki › Sonny_VaccaroSonny Vaccaro - Wikipedia

   en.wikipedia.org › wiki › Sonny_Vaccaro

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   Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. [1] He founded the ABCD Camp, an elite showcase of high school basketball standouts, which ran from 1984 to 2007.

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3. www.biography.com › business-leaders › a43444775Here’s What Sonny Vaccaro Has Done After Nike’s Air Jordan Deal

   www.biography.com › business-leaders › a43444775

   Apr 5, 2023 · Vaccaro claimed the FBI investigated him for corporate espionage allegations against Nike, but no charges were filed. Vaccaro started working for Adidas and later Reebok. He continued running...

   • Email: colin.mcevoy@hearst.com

   • Occupation: Senior News Editor, Biography.Com

4. people.com › sports › all-about-sonny-vaccaroAll About Sonny Vaccaro, the Former Sports Exec Who Signed ...

   people.com › sports › all-about-sonny-vaccaro

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   Apr 4, 2023 · Learn about Sonny Vaccaro, the former Nike executive who helped Michael Jordan launch his legendary Air Jordan sneaker line and other basketball stars. Discover his career, from founding the first high school all-star game to campaigning against the NCAA.

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     Sonny Vaccaro Brought Michael Jordan to Nike & Changed Sports Branding Forever | The Rich Eisen Show

     Apr 5, 2023

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     Nike's Sonny Vaccaro, Matt Damon talk new movie 'Air'

     Apr 12, 2023

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     Who is Sonny Vaccaro? Background on the man who signed Michael Jordan to Nike

     Apr 5, 2023

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6. time.com › 6268621The True Story Behind 'Air,' Michael Jordan Shoe Movie | TIME

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   Apr 5, 2023 · Much of Air centers on the lengths that John Paul Vincent “Sonny” Vaccaro, a sports marketing executive at Nike, will go to to sign 21-year-old NBA rookie Michael Jordan to a shoe deal with...

   • Author: Cady Lang

   • Video Duration: 2 min

7. www.sportingnews.com › us › nbaWho is Sonny Vaccaro? Background on the man who signed ...

   www.sportingnews.com › us › nba

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   Apr 5, 2023 · Learn about Sonny Vaccaro, the sports marketing executive who revolutionized basketball sneakers and signed Jordan to Nike in 1984. Find out his background, achievements, and how he is portrayed in the movie 'AIR: Courting a Legend'.

   • Author: Benyam Kidane

8. footwearnews.com › business › marketingSonny Vaccaro on the Accuracy of ‘Air’ & His Unforgettable ...

   footwearnews.com › business › marketing

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   Apr 6, 2023 · Sonny Vaccaro talks the accuracy of 'Air' with FN and remembers his unforgettable speech at Nike HQ to Michael Jordan and his family.

9. People also ask

   Why did Sonny Vaccaro not attend a Nike work meeting?

   • Sonny Vaccaro didn’t attend a Nike work meeting in 1984 to suggest to colleagues to pursue Michael Jordan. His primary job was to sign college basketball coaches, who would then have their players wear Nike. That meeting was dramatized in the new film “Air,” which will be in theaters Wednesday.

   In ‘Air,’ Sonny Vaccaro’s belief in Michael Jordan, and how he

   www.nytimes.com/athletic/4378839/2023/04/05/air-movie-sonny-vaccaro/

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   Who is Sonny Vaccaro?

   • Sonny Vaccaro is divisive. Some call him the marketing genius behind Michael Jordan ’s Nike shoe line, while others have disputed his involvement in that deal. Some have criticized his role in creating unregulated recruiting systems around young talent, while others note he has been a staunch defender of young college basketball athletes.

   Here’s What Sonny Vaccaro Has Done After Nike’s Air Jordan Deal

   www.biography.com/business-leaders/a43444775/sonny-vaccaro-after-air-jordan-deal

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   When did Vaccaro leave Nike?

   • He left Nike in 1991 to work for Adidas and in 1996, he brought a rookie Kobe Bryant to the brand. Vaccaro was a prominent figure in the basketball world before his tenure with Nike, creating some of the most iconic high school basketball showcases.

   Who is Sonny Vaccaro? Background on the man who signed Michael Jo…

   www.sportingnews.com/us/nba/news/sonny-vaccaro-background-michael-jordan-nike/bgcfjlwc64dwjjs3xb7camjh

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   Who plays Sonny Vaccaro in air?

   • Ben Affleck, Viola Davis and Matt Damon star in the movie “Air.” Damon plays Sonny Vaccaro. (JC Olivera /GA /The Hollywood Reporter via Getty Images) Why was Vaccaro so focused on Jordan? It was because of one shot.

   In ‘Air,’ Sonny Vaccaro’s belief in Michael Jordan, and how he

   www.nytimes.com/athletic/4378839/2023/04/05/air-movie-sonny-vaccaro/

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10. www.nytimes.com › 04 › 05Sonny Vaccaro's belief in Michael Jordan, changing Nike ...

    www.nytimes.com › 04 › 05

    Apr 5, 2023 · Sonny Vaccaro didn’t attend a Nike work meeting in 1984 to suggest to colleagues to pursue Michael Jordan. His primary job was to sign college basketball coaches, who would then have their...