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The arguably most famous Thames logo was created with the switch to colour in 1969 by Minale Tattersfield. It remained in use for twenty years with only minor changes. 1989–1990. A special 21st anniversary ident, with 'XXI' donating '21' in Roman Numerals. 1989 endcap. 1989-1990 endcap.
Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked shows until October of 1991. Sometimes, ORACLE 888 would appear underneath the logo for programmes featuring subtitles.
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1st Logo (July 30, 1968-1969) Visuals: Opening: Same as the station ID of the era. Closing: Essentially a still version of the 1968 logo, with "FROM" on the top left of the logo. Variants: On some programmes, a still variant of the black background version is used.
Learn about the evolution of the Thames logo, from the original black and white version to the colourful skyline with reflection. See screenshots, animations, jingles and trivia of the iconic ITV brand.
Both of the company's logos were accompanied by a fanfare called Salute to Thames, composed by Johnny Hawksworth. With the introduction of colour, the ident was remodelled on the vignette, this time using photographs rather than drawings. This ident was designed by agency Minale Tattersfield.
