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  2. Jul 18, 2022 · Learn about the most popular social media platforms for business in 2024, including Facebook, Instagram, TikTok, Pinterest and more. Find out their key benefits, features and how to use them for your marketing strategy.

    • Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users.
    • WhatsApp — 2.78 billion MAUs. WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
    • YouTube — 2.49 billion MAUs. YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
    • Instagram — 2.04 billion MAUs. As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos.
    • Taylor Munson
    • Facebook. Monthly Active Users: 2.9 billion. Ideal for B2C Companies. Most Active Demographic: Ages 35-44. Most Active Countries: India and the United States.
    • YouTube. Monthly Active Users: 2.6 billion. Ideal for B2C and B2B Companies. Most Active Demographic: Ages 15-35. Most Active Countries: The United States and India.
    • Instagram. Monthly Active Users: 2 billion. Ideal for B2C Companies. Most Active Demographic: Ages 18-34. Most Active Countries: India and the United States.
    • WhatsApp. Monthly Active Users: 2 billion. Ideal for B2C Companies. Most Active Demographic: Ages 26-35. Most Active Countries: India and Brazil.
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    • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
    • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
    • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
    • TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
  3. May 18, 2023 · Learn how social media usage, platforms, advertising and influencers are changing in 2024. Find out the most popular social media sites, the average time spent on them, and the most engaging content types.

  4. Jul 1, 2022 · Learn how to use social media to grow your online presence, generate leads, and drive sales. Compare the pros and cons of Facebook, Facebook Messenger, Instagram, and other popular platforms for business.

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