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  1. Trump: The Art of the Deal is a 1987 book credited to Donald J. Trump and journalist Tony Schwartz. Part memoir and part business-advice book, it was the first book credited to Trump, and helped to make him a household name.

    • Think big. What Trump said in Art of the Deal. I like thinking big. I always have. To me it's very simple: if you're going to be thinking anyway, you might as well think big...
    • Maximise your options. What Trump said. I never get too attached to one deal or one approach. For starters, I keep a lot of balls in the air, because most deals fall out, no matter how promising they seem at first.
    • Use your leverage. What Trump said. The worst thing you can possibly do in a deal is seem desperate to make it. That makes the other guy smell blood, and then you're dead...
    • Fight back. What Trump said. Much as it pays to emphasize the positive, there are times when the only choice is confrontation.... when people treat me badly or unfairly or try to take advantage of me, my general attitude, all my life, has been to fight back very hard.
  2. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it.

  3. Sep 28, 2020 · First published in 1987, Trump: The Art of The Deal has long been an important part of President Donald Trump's image as a successful businessman. But this weekend, an investigative...

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