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  1. Bring The University of Texas at Austin brand to life through messaging, visual identity, typography, color and voice. These guidelines bring together all the components you need to communicate the Texas brand.

  2. Burnt orange and white are the official colors of The University of Texas at Austin. Burnt orange plays a major role in establishing our identity and should be implemented consistently in all web applications and print communications.

  3. The University’s typographic identity is visible across many applications, including print, electronic and environmental displays. The following type selections have been made to best represent the voice of the University and to maintain a consistent tone throughout various University communications.

  4. Texas has many supporting brand logos, most notably the Longhorn silhouette, the most recognized collegiate athletics mark in the world. Longhorn Silhouette. The Office of Trademark Licensing must grant prior written approval for all uses of the Longhorn Silhouette.

  5. File:University of Texas at Austin logo.svg. Size of this PNG preview of this SVG file: 350 × 100 pixels. Other resolutions: 320 × 91 pixels | 640 × 183 pixels | 1,024 × 293 pixels | 1,280 × 366 pixels | 2,560 × 731 pixels. This is a file from the Wikimedia Commons. Information from its description page there is shown below.

  6. Media in category "University of Texas at Austin logos". The following 19 files are in this category, out of 19 total. "COLLEGE YELL" AND "COLLEGE COLORS" in 1899 detail, University of Texas at Austin yearbook The Cactus 1899 (page 10 crop).jpg 1,723 × 1,488; 328 KB.

  7. Jan 10, 2024 · UT official protected marks include (among others) the Tower, the Longhorn silhouette, and The University of Texas at Austin seal. To protect UT's trademarks and promote a consistent visual identity, the guidelines for using the registered marks must be followed and the marks may not be altered.

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