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For over 140 years, Wella has been delivering professional hair color innovations that enable hairdressers’ creativity. Our portfolio of hair color products ranging from permanent to demi or semi-permanent hair colors are designed to help you achieve any look.
Make your dream hair color last with Wella's permanent hair dye, giving you a high-shine, high-impact finish every single time. These intense shades are perfect for every transformation, whether you're enhancing your natural color, covering stray grays or going for a bold makeover.
Wondering what color you should dye your hair? Discover Wella's hair color charts with a full lowdown on color theory, the lightening curve, & more.
Up to 100% Gray Coverage for Rich, Healthy-Looking Results. Our purest permanent hair color, Koleston Perfect is the first and only professional hair color that combines uncompromised color performance with Metal Purifier and ME+ dye technology for true-to-tone color and protection from damage.
Illumina Color 7/ Medium Blonde Permanent Hair Color. Create dimensional and natural-looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity.
Buy professional hair color, care and styling products at Wellastore. Salon supplies are now available from Wella Professionals, Nioxin, Sebastian and more.
Wella Colorcharm Permanent Gel Hair Color provides the speed of liquid, with the conditioning and convenience of cream. Vibrant, long lasting, fade resistant results with Gelfuse Technology. Excellent gray coverage that covers the most resistant grays.
Shop Wella at Ulta Beauty. Free Shipping Offers & Free Store Pickup Available Same Day. Join Ulta Beauty Rewards To Earn Points.
Shop for colorcharm Permanent Liquid Hair Color from colorcharm by Wella® at Sally Beauty. Offers a gentle floral fragrance.
Nov 30, 2022 · Discover the 5 main hair color types – from demi-permanent to semi-permanent – and find out how to pick your perfect color. Read now!
