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Will Paterson is a leading Graphic Designer and Content Creator who specialises in logo design, hand lettering, brand identity and videography. With more than 10 years of experience, Will has produced high-quality content for hundreds of clients, ranging from FTSE-listed corporations to SMEs.
Let us maximise your company’s potential. We educate people about their brand stories, identity, design and business. Through creative excellence, we transform brands into sustainable success stories that inspire customers and employees alike.
Hi, I’m Will Paterson and I’m a Graphic Designer and Content Creator who specialises in Logo Design, Hand Lettering and Brand Identity.
162K Followers, 1,525 Following, 2,348 Posts - Will Paterson (@willpat) on Instagram: "Logo Designer, Author, Hand Letterer, YouTuber. A nobody telling the world of somebody. Event Enquires & Commissions: info@willpaterson.space".
- When Did You Realise You Wanted to Be A Designer?
- How Did You Get Started and What Was The Biggest Hurdle You overcame?
- What’s Been Your Most Successful Way of Getting Clients?
- How Do You Get Clients to Stay with You and Use You For More Work?
- Do You Ever Have Issues with Clients Paying Late? How Do You Manage That?
- What Does Your Typical Work Day Look like?
I had a friend in school that would create amazing YouTube banners in Photoshop. I loved what he created and wanted to do this myself. So from the age of 16 I started learning through limited videos online, books and blogs. When I was at a tech college studying business administration all I knew I wanted to do was start a business. I could play the...
I started by learning. I would sit in my bedroom on my slow laptop with Photoshop CS, and simply recreate what others were making. The biggest hurdle for me was continuing what I was doing, knowing the risk of messing up my early years. I had no room for failure. Looking back on it now, it would’ve been awful. All I knew was that I was made to desi...
Reputation. If you’re known for your successful work and personality, the clients will come to you. Sharing your design work and process online is how you do this. When I started to share my work – even for fake projects – I started gaining clients.
I don’t. As our agency specialises in brand identity we want to be able to work with the client once and for everything we’ve created to be enough for at least the next 25 years of their companies existence. We don’t do general design work, we communicate with other agencies that can help them with this in the long run.
When I first started, yes. I remember two cases which were annoying but not the end of the world. Today we have solicitors and paperwork. Clients know what will happen if we don’t get paid on time, and I know what will happen if I don’t meet the expectations written in the SOW.
I get up at around 9 am, head to the office with Naomi which is around a 15 minute drive. I make coffee. I start designing until I feel like finishing for the day. If we’re on set for videos, I may spend longer in the office. We don’t care when we finish, as long as the predetermined tasks have been completed.
How does a self-taught designer from a small town make it in the big leagues?Chris Do and the Futur team had an opportunity to catch up with our good friend,...
- 15 min
- 41.6K
- The Futur
May 17, 2021 · So over the past 8 years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well...
- 8 min
- 1.1M
- Will Paterson
