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That’s why our founders, Burt and Irv, launched 31 flavors – so you could have a new one every day of the month. Over 75 years later, our celebration of variety and those original 31 flavors remain close to our hearts. So close, in fact, that we think the number 31 itself is worth celebrating. Enter Celebrate 31.
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Flavors - Celebrate 31 - Baskin-Robbins
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Cake Gallery - Celebrate 31 - Baskin-Robbins
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Polar Pizza - Celebrate 31 - Baskin-Robbins
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The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The logo includes a stylized "31" formed from the letters "B" and "R". The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953.
Flavors. Blue's Boardwalk Bash. Blossom's Berry Twirl. Vanilla. REESE'S Peanut Butter Cup. Non-Dairy Mint Chocochunk. Chocolate Chip. Love Potion #31®. Baseball Nut®. No Sugar Added Caramel Turtle Truffle. Cherries Jubilee. Chocolate Chip Cookie Dough. Chocolate Fudge. Cookie Monster. Chocolate Mousse Royale®. Cotton Candy. Daiquiri Ice.
Aug 22, 2022 · To celebrate the nostalgia of the Legend of 31 Flavors, you can choose from some of the classic scoops that were on our original menu like Very Berry Strawberry, or taste some of our newest flavors like our Flavor of the Month, Frosted Strawberry Toaster Treat.
Jul 18, 2022 · Over 75 years ago, Burt Baskin and Irv Robbins had the crazy idea of offering 31 flavors of ice cream, a different flavor for every day of the month, when everyone else was only selling Vanilla, Chocolate and Strawberry. Read about some of our beloved favorites below!
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Feb 3, 2023 · A returning favorite, Love Potion #31® is perfect in a freshly baked Chocolate-Dipped Waffle Cone or blended into a decadent Milkshake. A flavor that will make your heart and stomach happy, you can also treat yourself at home with our Pre-Packed Quarts (no Valentine required).
Imaginary Friends Welcome! This May, step into Baskin-Robbins for a whirl'd of imagination! We're partnering with the movie IF to launch a wide variety of limited-time only Treats inspired by your favorite imaginary friends. Don’t forget to see IF, now playing only in theatres! Treat Your Imagination.
