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May 10, 2024 · The best supply side platforms incorporate all of the latest features to ensure that only brand-safe advertisers can appear on your website. Look for SSP(s) that are flexible and easy to use, while offering robust features such as dynamic pricing, optimizations, and reporting.
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
- What Is A Supply-Side Platform? What Is An Ad Exchange?
- Vistar Media
- Kubient
- Pubmatic
- Google Ad Manager
- Verizon Media
- OpenX
- Amazon Publisher Services
- Xandr: Formerly AppNexus Publisher
A supply-side platform – also known as a yield optimization platform – is an advertising technology platform where publishers can easily access, manage, sell, and optimize their ad inventory. Publishers can sell display, video, and native ad spaces to advertisers on an impression-by-impression or visitor-by-visitor basis using real-time bidding (RT...
Vistar Media offers a complete end-to-end programmatic ecosystem with a demand-side platform (DSP), supply-side platform (SSP), and digital signage software integrated to enable data-driven, automated, measurable DOOH transactions. The company currently features over 250 thousand digital screens globally, over 2550 programmatic campaigns completed,...
Shifting digital advertising towards audience-based marketing, Kubient created the Audience Cloud, a single-entry, open marketplace for advertisers and publishers to reach, monetize, and connect to target audiences digitally with full-stack audience advertising. Their modular, end-to-end, cloud-based infrastructure features advanced, data-driven to...
PubMatic’s cloud infrastructure and supply-side platform empower app developers and publishers to boost revenue and provide media buyers with the power to increase ROI with better engagement and reach. In addition to its 14 offices and eight data centers worldwide, PubMatic boasts access to more than 400 DSPs, ad networks, and ad exchanges. Adverti...
Undoubtedly one of the most recognized names on this list, Google Ad Manager offers a complete platform to manage all ad content, analyze precise and thorough reporting, make better data-driven decisions, and grow revenue. Google Ad Manager for publishers is the result of merging its ad server Google FDP and ad exchange Google AdX into one powerful...
Designed by publishers for publishers, Verizon Media’s SSP offers a streamlined, scalable supply solution packed with publisher expertise to earn the maximum revenue from ad content. Additionally, the SSP is connected to a host of successful ad exchanges and hundreds of top advertisers including unique Verizon Media demand. From header bidding to g...
OpenX is an integrated tech platform combining a supply-side platform, ad server, and real-time bidding exchange in one. App developers and premium publishers can monetize their content with scalable solutions by connecting to high-yielding ad exchanges, thereby maximizing the value for not only marketers and their brands but also demand partners. ...
Amazon Publisher Services offers a suite of cloud-based services with tech solutions from Amazon. Their specialized services include the Unified Ad Marketplace, Transparent Ad Marketplace, and Connections Marketplace. Amazon’s Transparent Ad Marketplace is a server-to-server marketplace that features revenue-boosting solutions that include header b...
Xandr boasts itself to be “the innovator at the intersection of digital and TV…solving for the greatest challenges for buyers and sellers.” This former AppNexus marketplace and enterprise technology partnered its resources with AT&T and WarnerMedia, combining with AT&T’s data assets and clypd’s technology platform. Xandr’s open, end-to-end platform...
A supply-side platform (SSP), or sell-side platform, is an advertising technology platform used to coordinate and manage the supply and distribution of ad inventories. SSPs help digital media owners and publishers sell ad space.
Jan 25, 2024 · A supply-side platform (SSP) is an advertising technology (AdTech) platform that helps publishers monetize their websites and mobile apps by managing, selling and optimizing their available inventory (aka ad space).
Apr 4, 2024 · A supply-side platform (SSP) is a technology platform used by publishers to manage and sell their digital advertising inventory programmatically to advertisers and ad networks. It enables publishers to maximize revenue by offering their ad space to multiple buyers in a real-time auction rather than trying to sell them manually.
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What is a supply side platform (SSP)?
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What are supply-side platforms & ad exchanges?
Mar 1, 2022 · If there are uncertainties around fulfilling orders due to supply chain issues outside of your control, make consumers aware before it becomes a customer service issue.
