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    • It began on a TV show. Burt Reynolds was standing in for Johnny Carson as presenter of the Tonight show on NBC, and Helen Gurley Brown was his guest.
    • It could have been Paul Newman. Gurley Brown had approached him, before putting the question to Burt Reynolds, but he had refused.
    • It made Burt Reynolds into a celeb. The day after the magazine hit news-stands, he was mobbed by women asking him to sign their copy. Reynolds also noticed a change in the behaviour of theatre audiences from "polite to boisterous".
    • It made Cosmopolitan notorious. "At the time, you know, men liked to look at women naked. Well, nobody talked about it, but women liked to look at men naked.
  1. Sep 7, 2018 · Photos by United Artists/Getty Images, Thinkstock. I can’t recall when I first saw the famous Burt Reynolds centerfold in Cosmopolitan, but I was probably about 18. The photo, taken in 1972...

    • Rebecca Onion
  2. May 11, 2016 · Once upon a time, Burt Reynolds posed nude for Cosmopolitan magazine. In fact, it was in the April 1972 issue, during Helen Gurley Brown’s era at the magazine. As editor-in-chief of Cosmo for...

  3. Sep 7, 2018 · The April 1972 issue of Cosmopolitan, its cover bearing a bright orange banner announcing the presence of the centerfold inside, hit newsstands in March, its regular price of 75 cents temporarily jacked up to one dollar. It was an immediate sensation.

    • BUST Magazine
  4. Nov 18, 2015 · More than four decades later, Burt Reynolds is speaking out about why his infamous naked Cosmopolitan photoshoot is “one of the biggest mistakes” of his life. “I regret doing it. I wish I...

  5. Sep 6, 2018 · The 1972 photoCosmopolitan magazine’s first male centerfold — was a radical statement: that women had desires that deserved not just to be acknowledged, but to be catered to.

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  7. Sep 6, 2018 · On the cusp of movie stardom with “Deliverance,” the actor posed nude for a centerfold for Cosmopolitan magazine, becoming the first man to do so in a mainstream American publication.

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