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Lead gen·er·a·tion

noun
- 1. the action or process of identifying and cultivating potential customers for a business's products or services: "work with your sales team to identify strategies that have the greatest chance of lead generation"
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Lead generation
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In marketing, lead generation is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, throu... Wikipedia
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