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  1. Nov 5, 2013 · Explore the Works of Don Norman. This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects-many of which are already in use or development. From roller coasters to robots, sports cars to smartphones, attractive things work better.

  2. en.wikipedia.org › wiki › Don_NormanDon Norman - Wikipedia

    jnd .org [1] Donald Arthur Norman (born December 25, 1935) [2] [3] is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. [4] He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of ...

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  4. Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design , The Design of Future Things , and Living with Complexity .

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  5. The Design of Everyday Things: Revised and Expanded Edition. Don Norman, 2013. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious — even liberating — book, lies not in ourselves, but in product design ...

  6. Nov 5, 2013 · About the Author. Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design , The Design of Future Things, and Living with Complexity, and The Design of Everyday Things. He lives in Silicon Valley, California. Learn more about this author.

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