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Ron Berman is an Associate Professor of Marketing at Wharton. He focuses his research on digital marketing and marketing analytics. Recently Ron has been investigating how firms assess and optimize marketing effectiveness through experiments, how curation algorithms may create filter-bubbles on social media, and how descriptive analytics ...
Executive Director and Doctoral Chair Dr. Ron Berman provides insight into the Doctor of Business Administration program at Grand Canyon University. For more...
- 2 min
- 1288
- Grand Canyon University
Director of Academic Excellence & Assistant Professor, College of Doctoral Studies. • Initiated analysis of course rigor and led preparation and execution of programmatic assessment of PHD, DBA ...
- 500+
- Grand Canyon University
- IBM Systems Research Institute
- Scottsdale, Arizona, United States
Ron Berman, PhD is an Associate Professor of Marketing at Wharton. He focuses his research on digital marketing and marketing analytics.
Ron Berman, PhD. Associate Professor of Marketing, The Wharton School. Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization.
False Discovery in A/B Testing (with Christophe Van den Bulte). Management Science (2022). A Megastudy of Text-based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment (with Katherine L. Milkman et al.). Proceedings of the National Academy of Sciences (2021).
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I am a tenured Associate Professor of Marketing at the Wharton School of UPenn. My research and teaching are focused on: Online Digital Marketing. Marketing Analytics and Experimentation. Social Media. Startups and Entrepreneurship.
