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  1. Sep 7, 2017 · So in 1909, he founded the Société française de teintures inoffensives pour cheveux —the French Company of Inoffensive Hair Dyes—a mouthful that he soon changed to L’Oréal, a homonym for...

    • 1500s BC
    • 300 BC
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    • 1800s
    • 1907
    • 1950
    • 1960s-1980s
    • 2010-Present Day

    Ancient Egyptians made innovative marks on history in many ways besides their civilization and architecture efforts. They made their mark on hair dye, too. They would use henna as a black-hued pigment to cover gray hairs. During this time, the Greeks and Romansstarted dabbling in plant extracts to color their strands. They also created a permanent ...

    Ancient civilizations like the Gaul and the Saxons started coloring their hairin a variety of vibrant shades, like bright yellow, to show their societal rank and as a means of intimidating opponents on the battlefield. They would use the ashes of burned plants or nuts to achieve these radiant hues.

    It wasn’t until Queen Elizabeth Itook her reign in 1558 that red hair became an in-demand hair color. Her choice to embrace this rare hair color made it fashionable and sought after by the most prestigious members of the monarchy. Thanks to her bright, fiery shade, a revolutionary moment in hair color history was made.

    The first permanent hair dye was accidentally made by a professor named William Henry Perkins. He was attempting to formulate a cure for Malaria, but instead, he created a purply-pink hair dye. This happy accident was eventually improved upon by a chemistry professor named August Wilhelm von Hofmann. He turned the mauve dye into a color-changing mo...

    The first chemical hair dye was created for commercial purposes by Eugene Schueller. His creation went on to inspire a slew of well-known drug store hair dye brands. It ushered in an era of women wanting to dye their own hair at home to maintain their youthful appearance.

    Until the 1950s, it wasn’t easy to go blonde—and that’s where Lawrence Gelb comes in. In 1950, Gleb introduced the first one-step hair dye product that lightened hair without having to bleach it. The product allowed women to color their hair at home discreetly. This is an important distinction, as women preferred not to publicize the fact that they...

    By the late 1960s, coloring your hair was commonplace, and 1968 was the last year Americans had to state their hair color on passports. The prevalence of commercial hair dye made this information pointless. And by the 1970s, public sentiments toward dyeing your hair began to change. With public opinion shifting, celebrities began to cash in on hair...

    2010 was the year eSalon was born! Before eSalon, you could only choose between box color and the salon—there was no middle ground. With our innovative, dare we say revolutionary product, beauty consumers like you can finally shop for customized hair color made to fit their needs. The best part? You never have to leave your home to color your hair ...

  2. Invented in: 1907 (patent granted on March 24, 1908) - Paris, France. Production start: 1909 - 3 Rue d'Alger, Paris, France. Features: In 1907 Eugène Schueller, a young French chemist, created the first synthetic hair dye: L'Oréal, a blend of harmless chemical compounds.

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  4. In 1907, a young French chemist named Eugene Schueller (1881–1957) used PPD for the world’s first commercial synthetic or chemical dye, which he called “Oréal.” Schueller formulated and manufactured his own products, and began selling them to Parisian hairdressers.

  5. Dec 19, 2018 · Although the famous advertising tagline would not come until decades later, Eugene Schueller, the founder of L’Oreal created the first commercial hair dye in 1907. It wasn’t until 1973 when Ilon Specht, a 23-year-old copywriter at ad agency McCann Erickson, came up with the phrase “Because I’m Worth It” for L’Oreal‘s new hair color campaign.

  6. Feb 1, 2023 · Everything changed when French chemist and pharmacist Eugène Schueller invented the first synthetic risk-free hair dye for women in 1907. He used para-phenylenediamine (PPD), a chemical discovered in the previous century and named his innovation “Oréal.”

  7. In 1907, Eugène Schueller, a young French chemist, developed an innovative hair-color formula. He called his improved hair dye Auréole. With that, the history of L’Oréal began. Eugène Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.