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Moore's classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.
Geoffrey A. Moore has 32 books on Goodreads with 126691 ratings. Geoffrey A. Moore’s most popular book is Crossing the Chasm: Marketing and Selling High-...
Aug 10, 2021 · Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality provides a coherent and unified platform for a full human life.
- (48)
- BenBella Books
- $18.5
- Geoffrey Moore
Follow Geoffrey A. Moore and explore their bibliography from Amazon.com's Geoffrey A. Moore Author Page.
Jan 28, 2014 · In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.
- Harper Business
- $13.79
Jul 5, 2022 · Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.
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Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.