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  1. Jerry Maguire Inciting Event: After an extremely long intro of voiceover exposition, Jerry writes his “mission statement” about putting people first in the sports agency—and is fired. When he is fired, this kicks off the conflict, and he immediately scrambles to try to maintain his own clients—only to end up with a single one, the ...

  2. Dec 6, 2016 · The scene in which Jerry Maguire (played by Tom Cruise) pens a heartfelt mission statement sets the stage for the entire movie. After experiencing a crisis of conscience, Maguire pens the memo and with a renewed sense of purpose, distributes it to the entire company thinking it will have a similar impact on those around him.

  3. Apr 27, 2016 · Remember the mission statement written by Tom Cruise’s sports agent in Jerry Maguire that ultimately costs him his job at a giant agency? You may recall the scene from the classic 1996...

  4. As Crowe preps to ring in the film’s 20th anniversary this December, the multi-hyphenate media man has shared the movie’s driving force in full: the 25-page mission statement — called “The...

  5. Aug 7, 2013 · Here’s the entire Jerry Maguire Mission Statement, and below is the abridged version from the film. “The event you’re writing about should be the most important moment of your hero’s life. If your movie isn’t about the most important moment in your hero’s life don’t write it.

  6. Apr 25, 2016 · As we inch closer to Jerry Maguire ‘s 20th Anniversary, I thought you might want to read Cameron’s original Mission Statement (that is only briefly featured in the film). Here’s the entire 25 pages penned by Cameron.

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  8. Apr 26, 2016 · One of the crucial plot points early in the film is that the title character has penned what he calls a “mission statement,” both for himself and his fellow agents at the fictional Sports ...

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