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Johnny (John L) Morris, founder and Lead Outfitter of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years.
- Entrepreneur
Manufacturing: White River Marine Group. In 1978, Johnny...
- Resorts and Outdoor Destinations
Outdoor Paradise Lodging in Downtown Memphis. Big Cypress...
- Our Founder
Conservationist. Download Summary. One of America’s Foremost...
- Johnny Morris
A ohnny Business. (Joh L) Morris, Visionary founder and CEO...
- The Bass Pro Shops Story
Our Visionary Founder. Johnny Morris. As an avid young...
- Entrepreneur
John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. As of February 2023, his net worth was estimated at US$8.3 billion.
The Johnny Morris Story. We take a closer look at Top of the Rock, its impact on local tourism and the man who built it all: Johnny Morris. Get to know Johnny, the founder of Bass Pro Shops, Big Cedar Lodge, Dogwood Canyon Nature Park, Top of the Rock and more. By Savannah Waszczuk. Nov 2014
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