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  1. Television Everywhere (ATVE) products. He played an instrumental role in the launch of the ad-. supported tier of HBO Max last year, with a commitment to delivering the most delightful ad-. supported viewing experience for users and the best place for advertisers to reach consumers.

  2. Jun 10, 2021 · But unlike ad-supported products in the past, Julian Franco, VP, Product Management HBO Max told The Streamable in an interview, that their “North Star”, was to “create the most delightful ad-supported viewing experience for our customers.”

  3. Jun 2, 2021 · Franco, who spearheaded development of the HBO Max With Ads product, said these proscriptions mean the amount of video advertising you see -- or ad load -- may vary depending on what you...

  4. Julian Franco is Senior Vice President, Product Management, HBO Max, responsible for developing the advertising experience for users of the ad-supported version of HBO Max.

  5. Jun 11, 2021 · The heaviest lift was building a highly scalable system that could accommodate multiple plans with different features en­­abled or disabled, says Julian Franco, VP of product management for...

    • Todd Spangler
  6. Looking for a Sr Product Manager to join my team & help launch the ad supported tier of HBO Max...with a focus on reimagining the ad experience and creating innovative ad formats https://lnkd.in...

  7. Jun 24, 2022 · HBO Max has begun rolling out three new advertising products designed specifically to do that: Pause Ads, Sequential Stories, and an expanded Brand Block Ad suite. The Pause Ads are exactly as they sound, static ads that will appear on the screen while content is paused.

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