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Mattel Films is the film production division of Mattel originally formed on October 16, 2013, as Mattel Playground Productions as part of Mattel Global Brands, a unified media structural and strategy unit.
- Marc Forster
Marc Forster (born 30 November 1969) is a German-Swiss film...
- Mattel
Mattel Playground Productions was revived as Mattel Films on...
- Marc Forster
Mattel Playground Productions was revived as Mattel Films on September 6, 2018 and it solely bases its films on its brands as opposed to its predecessor. The 2023 movie Barbie was the first movie released by Mattel Films.
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Mattel Films is an American film studio division of the American multinational toy manufacturing and entertainment company Mattel. The company is focused on developing and producing motion pictures based on Mattel's iconic and globally-recognized franchises. Founded on September 6, 2018 by Ynon Kreiz, who was appointed as the CEO of Mattel that same year, the film division is part of an initiative under Kreiz to revive Mattel, which was a struggling company prior to Kreiz becoming CEO, as well as bolster sales of the company. It is currently headquartered in El Segundo, California, the same place as its parent company.
2013-2016: Mattel Playground Productions 2018-: Mattel's revival and Mattel Films
During the existence of Mattel Playground Productions, the company of Mattel struggled as a whole, including a total revenue plunge from $6.5 billion in 2013 to $4.5 billion in 2018 and a profit of more than $900 million in 2013 became a loss of $533 million. In April 2018, Ynon Kreiz, a member of Mattel's board since 2017, became CEO of Mattel, replacing Margo Georgiadis, after the continued weak sales. When becoming the new CEO, one of his initiatives was to revitalize the company included the launch of Mattel Films, a film division of Mattel that would focus on developing and producing motion pictures based on the company's franchises. Prior to joining Mattel, Kreiz had more than two decades of experience in the media and entertainment industries, particularly children’s entertainment. Acclaimed film producer Robbie Brenner was appointed to head the division, on the day the film division was announced, as executive producer reporting to Kreiz. The revived division's first two projects announced were to be Barbie and Masters of the Universe live-action films that were in previous development under Mattel Playground Productions. A few days later, the division announces that Kevin McKeon had been hired as Supervising Producer and eventually became vice president shortly after. McKeon worked with Brenner previously as a production executive at Unburdended Entertainment where Brenner was principal, and at Relativity Media’s independent label Relativity Squared (R2) where he served as a creative executive. He originally served as Brenner’s assistant and worked with her during the production of the Oscar-winning film Dallas Buyers Club, for which she was nominated for best picture. Since the launch of the Mattel's film division, the film studio continued to announce film adaptations that were in previous development, including Hot Wheels, and newly announced films based on brands that Mattel owned with the collaboration of various Hollywood celebrities on each announced film. The strategy of the division is to lean on third-party companies to finance each project and partner with a studio and distributor. That strategy helps to mitigate the company’s financial risk however the film division is still involved in the projects. On March 3, 2022 it was announced that Marcy Kelly, who penned the script for a live-action film adaptation of UNO, landed a deal with the film division to write more films across their upcoming slate
Oct 16, 2013 · Mattel Films is the film production division of Mattel originally formed on October 16, 2013, as Mattel Playground Productions as part of Mattel Global Brands, a unified media structural and strategy unit.
Mattel Films is an in-house film studio launched by the parent company to make films/movies based on its toy brands.
Box office. $1.446 billion [6] [7] Barbie [a] is a 2023 fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the eponymous fashion dolls by Mattel, it is the first live-action Barbie film after numerous animated films and specials.
In 2021, Mattel Films announced a development of 13 films in production based on Mattel toys and games, such as Hot Wheels, Magic 8 Ball, Masters of the Universe, Rock 'Em Sock 'Em Robots, Polly Pocket, View-Master, American Girl and Uno, as well as an original intellectual property in Christmas Balloon. [7]
