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Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" [ 2] and was produced in Lowell, Massachusetts. [ 3] . The sweet soda is similar to root beer, but with a bitter aftertaste. [ 4] .
Thanks to Coca-Cola, Moxie, the official soft drink of Maine (yes, that's a real thing) may be headed for the big leagues after the soda giant announced that it acquired bitter cola with a cult...
Jun 3, 2024 · Moxie is one of the oldest soft drinks in the United States and is the official soft drink of the State of Maine. This cola, with its intriguing blend of flavors akin to a slightly medicinal root beer, has stood the test of time and become a regional favorite.
Jul 30, 2023 · Invented in 1876, Moxie was the first mass-produced soft drink in the U.S. In fact, the beverage predates Coca-Cola by a decade and, at one point, even surpassed the iconic beverage in sales. Moxie's popularity declined during the Great Depression after the company drastically scaled down advertising.
Sep 11, 2023 · Now owned by Coca-Cola, Moxie proclaims itself the oldest continually produced soft drink in the U.S. These days, Moxie taste-testing videos abound online, where one person on TikTok described...
Aug 29, 2022 · By the early 1900s, Moxie (they dropped the “nerve food” in 1906) was the nation’s favorite soft drink, outselling modern-giant Coca-Cola, which first hit the market in 1886. Wildly popular, Moxie had a lot of imitators, but the brand worked hard to hold onto its title as the original “distinctively different” drink.
By ingeniously leveraging storytelling and word-of-mouth, the Moxie brand transcended its humble beginnings as just another patent medicine to become a groundbreaking early mass-produced soft drink—not to mention a beverage still beloved today as a uniquely American original.
