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Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" [ 2] and was produced in Lowell, Massachusetts. [ 3] . The sweet soda is similar to root beer, but with a bitter aftertaste. [ 4] .
Thanks to Coca-Cola, Moxie, the official soft drink of Maine (yes, that's a real thing) may be headed for the big leagues after the soda giant announced that it acquired bitter cola with a cult...
Jul 30, 2023 · Invented in 1876, Moxie was the first mass-produced soft drink in the U.S. In fact, the beverage predates Coca-Cola by a decade and, at one point, even surpassed the iconic beverage in sales. Moxie's popularity declined during the Great Depression after the company drastically scaled down advertising.
Sep 11, 2023 · Now owned by Coca-Cola, Moxie proclaims itself the oldest continually produced soft drink in the U.S. These days, Moxie taste-testing videos abound online, where one person on TikTok described...
Aug 29, 2022 · By the early 1900s, Moxie (they dropped the “nerve food” in 1906) was the nation’s favorite soft drink, outselling modern-giant Coca-Cola, which first hit the market in 1886. Wildly popular, Moxie had a lot of imitators, but the brand worked hard to hold onto its title as the original “distinctively different” drink.
By ingeniously leveraging storytelling and word-of-mouth, the Moxie brand transcended its humble beginnings as just another patent medicine to become a groundbreaking early mass-produced soft drink—not to mention a beverage still beloved today as a uniquely American original.