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Find BBB Rated businesses and charities serving your area. BBB Start with Trust ®. Your guide to trusted BBB Ratings, customer reviews and BBB Accredited businesses.
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Better Business Bureaus accept all complaints that meet the following criteria: The complaint includes the complainant’s full name, with either the postal address OR an email address and...
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BBB customer reviews allow customers to post positive, negative or neutral reviews about marketplace experiences with businesses, brands and charities. Start a Review. Complaints & Customer Reviews.
- What Is The BBB?
- Why Use The BBB?
- Pros
- Cons
The Better Business Bureau has been operating since 1912 as a private, nonprofit company that lists businesses and attributes them a score based on several ranking criteria. The BBB has over 100 locations that are independently governed, many of them based in the United States. Contrary to popular belief, the BBB is not a governmental agency. But t...
Consumers trust the BBB. It’s the second most trusted review site, up there with Google. The BBB is one of the top five sites customers use to learn about local businesses(though we’ll learn why that may be less true than customers think later on in this article). That reputation is monumental. It makes the BBB a key player in the review space. You...
Consumer perception
What the customer wants, the customer gets. And many customers want to see good BBB scores. Like we mentioned before, shoppers trust the BBB to score you accurately. They also attribute authority to the BBB, though thinking of it as a government institution is a misconception. The good news is if you maintain an A ranking on your BBB profile, this will help your business in the long run, because customers will trust your brand.
Accreditation
Getting accredited kicks the positive consumer perception into high gear. The BBB accredits businesses that follow its eight Accreditation Standards: 1. Build Trust 2. Advertise Honestly 3. Tell the Truth 4. Be Transparent 5. Honor Promises 6. Be Responsive 7. Safeguard Privacy 8. Embody Integrity Businesses fill out applications, wait for approval, then pay fees to become accredited — more on those fees later. Once you’re accredited, you can advertise this with a badge. That BBB seal reassur...
Time in business
For time in business, the Better Business Bureau deserves an A. The BBB is over 100 years old and has been grading companies based on marketplace trust before many of the big review platforms even launched. The fact that they’ve stuck around for so long in the review space is what makes them a major player.
Traffic isn't as high as you think
According to Venndasta’s 2020 analysis, the BBB only gets about 6 million visitors a month. That’s still a lot, right? Well, you’d think its traffic would be proportionate to how customers rank is trustworthiness — the BBB is second only to Google in that regard. But Trip Advisor, Yelp, Facebook, Amazon, and Google are all raking in more monthly visits by significant margins. Trip Advisor ranks higher than the BBB at 28 million visitors a month, and it goes up from there. It looks like, despi...
Payment model
For the services the BBB offers, accreditation may seem steep. These were the listed 2020 prices: Fees increase by $1 for every employee over 500, and they also include additional fees for franchises and certain locations. Since one of the biggest perks to accreditation is a badge, shoppers should look for other platforms to manage their reputation and see what other services they have to offer.
Former scandal
In 2010, ABC news reported on a pay-to-play scandalin BBB’s California region. This chapter of the BBB was alleged to give A-plus ratings to accredited businesses while unaccredited businesses were delivered lower scores despite less complaints. The CEO of the California chapter, William Mitchell, was the one who designed the BBB’s letter-grade system to replace its favorable/unfavorable one. Since the scandal, William Mitchell has resigned and the BBB promised to have a third-party conduct a...
Feb 28, 2019 · The report suggests accredited members of the BBB are at a significant advantage, even if their businesses aren't trusted by their customer base. Additionally, the rating system seems to be "seriously flawed." A 2015 report found that some businesses with high BBB ratings were being investigated for fraud or other illegal behavior.
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Some helpful features that consumers will find on the BBB’s website include: Customer Reviews, where you can see how consumers feel about certain businesses. Business Complaints, which show you the different problems that customers have had with companies. BBB Scam Tracker, which lets consumers report scams.
Apr 21, 2024 · Better Business Bureau - BBB: The Better Business Bureau (BBB) is a private nonprofit organization that receives consumer complaints and rates the performance and reliability of businesses based ...
