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Oct 1, 2020 · Oct 1, 2020. The United States is finally starting to catch its breath after Tuesday's tumultuous presidential debate that shocked the world. Nielsen has published its TV ratings for the 90-minute ...
- Pandemic and Social Unrest Drive Demand For News
- News Audiences Are Becoming More Diverse
- Presidential Campaign Ad Impressions
- Device Ownership by Registered Voter
- Registered Voters by Demographic
- Political Affiliations by Demographic
- Voter Frequency by Demographic
COVID-19 events and social unrest have kept demand for news consumption, even during warmer months, signaling the importance these events have had on the daily lives of Americans. For politicians, local and national, these events have become the centerpiece of many platforms and political campaigns. News engagement hit new heights in Q2 2020, with ...
The events of 2020 have created a catalyst for a dramatic shift in TV news viewership demographics. Demand for local and national news has increased across the board with Asian, Hispanic and Black American viewers driving most of the growth. Between Q2 2020 and Q2 2019, Asian American viewers nearly doubled (+86%) their consumption of news per week...
Nielsen Ad Intel data shows a significant uptick in TV and radio advertising impressions purchased by measured presidential campaigns and identifiable political organizations in the third quarter of 2020. In total, political campaigns measured purchased 17.6 million English language ad impressions in the third quarter, which is five times more impr...
Media measurement continues to show that media habits vary across multicultural viewers, which means that reaching multicultural Americans requires a varied omnichannel approach. Black and Hispanic Americans are heavy consumers of television and own more TVs, while Asian Americans tend to over-index on device ownership of other, smaller screens suc...
Voter demographics are shifting in America. Male, female and White voting-age populations have all remained relatively stable since the last presidential election while other multicultural groups have seen significant population shifts, particularly Asian Americans and those who identify as two or more races. Altogether, multicultural registered vo...
Unlike White Americans, whose party lines are more evenly distributed, registered multicultural voters, particularly those who L2, a voter mapping and demographic company, defines as likely African-American or Hispanic and Portuguese, are significantly more likely to identify as Democrats. This uneven distribution of political affiliations, plus la...
When it comes to voting only a small percentage of registered voters regularly cast their votes during the general and primary elections. In fact, over half of Americans, regardless of their ethnicity, are occasional voters and have voted just 1 – 4 times in the past four general and primary elections. Nearly a third of white Americans are heavy vo...
Nov 8, 2023 · Which Candidates Got the Most Speaking Time in the Third Republican Debate. By Molly Cook Escobar , Martín González Gómez , Malika Khurana , Eli Murray , Elena Shao and Ashley Wu Nov. 8, 2023 ...
Nov 9, 2023 · Nielsen viewing data for the third Republican presidential primary debate of the 2024 campaign cycle is here, and as expected, ratings are down from both the second debate, and the first debate ...
- A.J. Katz
Among total viewers, the VP debate posted a 24.0 gross rating or 70.0 million average viewers. The VP debate over-delivered the first Presidential debate by 32% among Households and 33% among total persons. Note that TV usage was 14% stronger among homes on the Thursday night of the VP debate versus the Friday night of the first Presidential ...
Nov 10, 2023 · Nielsen data released on Thursday show that the showdown between the five Republican presidential hopefuls brought in 7.5 million viewers on the network compared to the 9.5 million people who tuned in to Fox News, Fox Business, and Univision on September 27, according to The Hollywood Reporter.
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watched the debates online rather than on TV. Comparative Ratings Though the proportion of U.S. TV households watching the presidential debates has declined from a high point of about 60% in 1960, 40% of all U.S. households did watch some of the debates on television in 2012. Ratings in the 40% range are highly unusual now, attained
