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  1. On this special episode, Bear and Tony talk with Joe De Sena, founder and CEO of Spartan, a leading endurance sports brand.Joe is a New York Times bestselli...

    • Oct 31, 2023
    • 158
    • Born Primitive
  2. Join Joe De Sena, founder and CEO of Spartan, and his friends as they give you deas, motivation and insight to stay get stronger - mind, body and spirit. We...

  3. Mar 10, 2020 · - Joe De Sena, New York Times Best Selling Author and Founder of the Death Race and Spartan Race. In the Green Mountains of Vermont, one of the world's most extreme endurance events pushes racers to their absolute limits.

    • (44)
    • Hardcover
    • Tony Matesi
    • He Was An Entrepreneur Before He Could Spell The Word
    • He Transformed from A Wall Street Trader to A Fitness Fiend
    • He Did The Iditarod ... on Foot
    • He Founded The One and only Death Race, The Hardest Race on Earth
    • He's A New York Times Bestselling Author

    For as long as he can remember, Joe De Sena has been a budding entrepreneur (and somewhat of a troublemaker). After his black-market fireworks business was shut down by school administrators when he was 8 years old, young Joe sold T-shirts. Then came his most lucrative and promising job: cleaning his neighbor's swimming pool. That neighbor, who als...

    After three rejections, Joe finally was accepted into Cornell University, where he graduated with a bachelor's degree in Textiles and Apparel. After graduation, he ditched Upstate New York to return to Howard Beach, Queens, his hometown. Back in New York City, Joe restarted his pool-cleaning business. He cleaned the pools of more than 700 families,...

    Tired of the corporate slog and wanting to dedicate his life to fitness, De Sena discovered adventure racing. And as is the De Sena way, he found, and promptly signed up for, the hardest event he could find. Then he proceeded to make it harder. He decided to sign up for The Iditarod, an annual 1,500 km dog sled race across barren Alaskan tundra in ...

    With a newfound determination to push his body and mind to the absolute limit, De Sena embarked on a relentless calendar of endurance events, completing 50 ultra events and 14 Ironman events over a 12-month span. Fresh off of his year-long racing high, Joe decided to create an ultra-endurance event of his own. That's how the famed Death Racewas bor...

    Now 53, De Sena continues to bust out 300 burpees every morning before beginning his day, regardless of where he is in the world. And as Spartan's profile continues to grow, he finds himself waking up in an increasingly diverse array of cities and countries, from Chicago to Singapore to South Korea to the Emirates. Spartan now holds events in more ...

  4. Mar 10, 2020 · Legend of the Death Race: Conquering Life with Courage, Power, & Wisdom - Kindle edition by Matesi, Tony, Kociuba, Ella, De Sena, Joe. Download it once and read it on your Kindle device, PC, phones or tablets.

    • (46)
    • $16.99
    • $6.99Save $10.00 (59%)
    • Amazon.com Services LLC
  5. Or, you can rise, look up, and take those obstacles head-on. We did the latter, and it has us positioned and ready for the future. This year was a year of failure and mistakes, but also a year of opportunity, growth, and expansion. Spartan founder and CEO Joe De Sena shares the valuable lessons he learned in 2020.

  6. Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multimillion-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm.

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