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On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall.
- The Top 100 Most Valuable Brands in 2022
- A Full Breakdown of The Most Valuable Brands
- Most Valuable Sectors
- The Geography of Valuable Brands
Given the elusive nature of brands, determining a brand’s financial value is a difficult task. Despite a brand’s intangibility, it’s hard to deny just how effective a strong one can be at boosting a company’s bottom line. With this in mind, Brand Finance takes on the challenge of identifying the world’s most valuable brands in the world in its annu...
With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. This is the highest brand value ever recorded in the history of the Global 500 report, which has been published each year since 2007. As one of the world’s largest tech companies...
Over a third of the brands on the list fall into the tech and services sector. Combined, this category has a brand value of $2.0 trillion. Media is the second most valuable sector—19%of the top 100 brands fall under the media and telecoms sector, including Google, Facebook, and WeChat. COVID-19 is partly the reason for this, as media consumption in...
When looking at where these brands are based, we see that the United States and China account for 73 of the top 100 brands on the ranking. Even more surprising—just six countries make up 94%of the list. The growth of Chinese companies on the global stage is reflected in this visualization. As a point of comparison, a decade ago, only six Chinese co...
- Carmen Ang
Oct 6, 2021 · The Leaderboard. The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion. It’s the third consecutive year that Amazon has placed first on the list.
- Carmen Ang
Jun 24, 2024 · Best & Most valuable brands worldwide in 2024. This article delves into the key reasons behind the selection of these brands, examining their financial performance, brand influence, and overall strength.
Oct 15, 2023 · Amazon is the most valuable US brand in 2023, with a brand value of nearly 300 billion US dollars. Apple, Google, Microsoft, and Walmart are also among the top five most valuable brands in the United States. Brand value is a measure of a brand’s ability to generate revenue compared to less well-known brands.
Nov 1, 2023 · We’ve curated the ultimate list of brands covering various industries, including fashion, technology, food and beverage, and home and lifestyle. From iconic brands like Apple and Nike to trendy fashion labels like Zara, we’ve got it all.
