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Sep 11, 2023 · The new service is also attracting light viewers, our target audience, with viewing in that specific demo up 93% across the first six months in 2023.
Dec 8, 2022 · For the campaign ITV’s Marketing team have identified a target audience ‘Mainstreamers’ – a sizeable audience segment increasingly watching more and more of their TV content via streaming services, and who are primarily interested in big, high quality, mainstream content, which ITV has always excelled at.
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By Marketing Week Reporters. Source: ITV. Having invested £165m in the launch of streaming service ITVX, ITV had some ambitious targets to hit on route to doubling its monthly active users and streaming hours by 2026. Achieving these goals required a deeper level of audience insight.
ITV’s unique ability to deliver mass audiences, as well as more targeted demographics across the family of channels, has enabled us to again increase our share of the television advertising market (SOB) to 47.6% from 47.4%. ITV delivered 99% of all commercial audiences over fi ve million and 96% of all commercial audiences over three million.
ITV’s prime time 16-34 audience was 12% greater than BBC One’s. Over a quarter of people watching broadcast television are tuned into an ITV channel in the evening, with ITV Family’s prime time SOV at 25.4% for 2020 .
This Morning is a British daytime magazine programme that is broadcast on ITV. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across the United Kingdom, and in Ireland by Virgin Media One. The programme features a variety of news, as well as show business, fashion, beauty, lifestyle, home and garden ...
Dec 6, 2022 · So is attracting viewers beyond ITV’s traditional audience, for example by offering such programming as anime on ITVX. ... “Like the bears, we think that the subscriber growth target is the ...
